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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Ambacang: Jurnal Inovasi Pengabdian Masyarakat
Aspan Martua
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Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pengenalan Segmentasi Pasar Demi Meningkatkan Wawasan Petani Karet Di Desa Parsarmaan Nurhasanah Waruwu; Niwana Pulungan; Hidayatul Fadilah; Maryam Hasim Hasibuan; Rahmi Atikah Nasution; Nurasyifa Tambak; Farah Fadhilah Nasution; Ahmad Ananda Nasution; Aspan Martua; Eddi Gana Siregar
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 1 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i1.709

Abstract

Objektif. Rubber is the main commodity developed in Parsarmaan Village, and to optimize their production results, as well as increase the sustainability of the rubber industry, a better understanding of the market is very important. Market segmentation is a strategy that can help rubber farmers understand the characteristics and needs of their diverse customers. This article outlines the reasons why market segmentation is necessary and how rubber farmers can implement it effectively. Through demographic, geographic analysis and the use of technology, rubber farmers can collect data about their customers. With this data, they can customize their products, services and their marketing strategies to achieve greater success. The benefits of introducing market segmentation for rubber farmers include increased sales, business sustainability, innovation, economic prosperity, and verified. With a better understanding of different market segments, rubber farmers can increase their income, strengthen the rubber industry, and improve their own quality of life. With a continued commitment to understanding their customers and following the right approach, rubber farmers in Parsarmaan Village have a great opportunity to achieve long-term success in their rubber industry. Market segmentation is an important tool that can help them achieve their goals.Materials and Methods. To achieve the expected goals, the Parsarmaan Village KKN program was carried out using the PAR method. PAR is an abbreviation for Participatory Action Research. Basically, PAR is research that involves all relevant parties in actively researching together current actions (which they experience as problems) in order to change and improve them. In this service, a participatory approach is used to involve local communities in the outreach process. Results. The result of this service for the community is that the community understands market segmentation better, rubber farmers can increase sales and increase the economic welfare of the community. Apart from that, the introduction of market segmentation not only provides more insight into customers, but also opens up opportunities for growth and development of the rubber industry. Conclusion. The introduction of market segmentation is a crucial step in efforts to increase the insight of rubber farmers in Parsarmaan Village. Rubber farmers through the introduction of market segmentation have great potential for success, namely increasing sales, business sustainability, increasing economic welfare, and opportunities for diversification. By focusing on various existing segments, they can achieve great success in the changing rubber industry
Efektivitas Perayaan Isra’ Mi’raj dalam Meningkatkan Wawasan Keislaman Santri dan Santriwati di Pondok PesantrenDarul Ikhlash Ali Jusri Pohan; Riskia; Nur Hafikrah Lubis; Siti Rodiah Lubis; Aspan Martua; Wahyu Hidayat; Nadia Royani Nst; Khoirunnisa Nasution; Abdul Halim; Nur Aini; Wildan Rahmawan; Rukiah
Ambacang: Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2025): Edisi Maret 2025
Publisher : PT. Willy Print Art

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perayaan Isra’ Mi’raj merupakan momen penting bagi umat Islam untuk memperdalam pemahaman tentang peristiwa agung yang dialami Nabi Muhammad ﷺ. Peristiwa ini tidak hanya memiliki makna teologis, tetapi juga dapat menjadi sarana edukasi bagi umat Islam, khususnya santri di Pondok Pesantren Darul Ikhlas. Dalam kegiatan pengabdian ini, metode yang digunakan meliputi identifikasi kebutuhan, perancangan program, serta pelaksanaan kajian dan tausiyah oleh narasumber yang kompeten. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman santri mengenai hikmah Isra’ Mi’raj, peningkatan kualitas ibadah, serta meningkatnya minat santri dalam berdakwah. Selain itu, kegiatan ini berhasil mempererat hubungan antar santri dan masyarakat sekitar. Temuan ini mengindikasikan bahwa peringatan Isra’ Mi’raj tidak hanya berfungsi sebagai acara seremonial, tetapi juga memiliki dampak edukatif dan sosial yang signifikan. Dengan pengembangan lebih lanjut, program ini dapat menjadi agenda tahunan yang lebih inovatif dan bermanfaat bagi komunitas pesantren.
Co-Authors Abdul Halim Ahmad Ananda Nasution Ali Jusri Pohan Eddi Gana Siregar Farah Fadhilah Nasution Hidayatul Fadilah Khoirunnisa Nasution Maryam Hasim Hasibuan Nadia Royani Nst Niwana Pulungan NUR AINI Nur Hafikrah Lubis Nurasyifa Tambak Nurhasanah Waruwu Rahmi Atikah Nasution RISKIA Rukiah Siti Rodiah Lubis Wahyu Hidayat Wildan Rahmawan