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All Journal Al-Kharaj: Journal of Islamic Economic and Business Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Damayanti, Reza
Unknown Affiliation
Economics, Econometrics & Finance

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CREATIVITY AND ADAPTABILITY OF ENTREPRENEURSHIP: THE ROLE OF BRICOLAGE, FASHION BUSINESS MODEL INNOVATION, AND MARKET ORIENTATION IN ENTREPRENEURIAL ENHANCEMENT Damayanti, Reza
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5647

Abstract

In the context of entrepreneurship, bricolage involves the ability to leverage a wide variety of available resources, including knowledge, connections, and capital, to overcome constraints and create added value. The purpose of this study focuses on exploring the mechanisms and effects of how entrepreneurial bricolage affects entrepreneurial performance. The study used a simple randomized method, which was then followed by a face-to-face interview with the company's founder. The results of this study show that the importance of entrepreneurial bricolage and business model innovation in improving entrepreneurial performance, with market orientation moderating the relationship between these variables. It provides valuable insights for business practitioners in devising strategies that suit their market environment. Entrepreneurial bricolage has a significant and positive impact on business model innovation. Business model innovation, in turn, has a significant and positive influence on entrepreneurial performance. It also serves as a complete mediator between entrepreneurial bricolage and entrepreneurial performance. Market orientation plays an important role in regulating the impact of entrepreneurial bricolage on business model 
The Effect of Entrepreneurial Orientation on Organizational Resilience Through Entrepreneurial Bricolage Study on Small Businesses of IWAPI Members in Banten Province Maulina, Erna; Damayanti, Reza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.9606

Abstract

This study aims to examine the effect of entrepreneurial orientation (EO) on organizational resilience (OR) through entrepreneurial bricolage (EB) among women-owned small enterprises that are members of IWAPI in Banten Province. The research addresses the issue of how entrepreneurial values and resource improvisation strengthen the adaptability and sustainability of small businesses operated by women entrepreneurs in a dynamic business environment. The study employs a quantitative approach using the Partial Least Squares–Structural Equation Modeling (SEM-PLS) method to analyze data collected from members of IWAPI Banten. The variables measured include entrepreneurial orientation, entrepreneurial bricolage, team governance, and organizational resilience. The analysis examines both direct and indirect effects to identify mediation mechanisms.The results show that EO has a positive and significant effect on both EB and OR. EB also positively influences OR and significantly mediates the relationship between EO and OR, indicating that entrepreneurial creativity and resource improvisation enhance organizational resilience. However, EB does not significantly mediate the effect of team governance on OR, suggesting that governance impacts resilience more directly through coordination and team effectiveness.The findings highlight that entrepreneurial orientation and adaptive resource management through bricolage are key drivers of organizational resilience in women-led small enterprises
Co-Authors Erna Maulina