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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
H, Hasim
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Pengaruh PDRB IPM Jumlah Penduduk dan UMK Terhadap Tingkat Penganggguran Terbuka di Jawa Tengah H, Hasim; A’yun, Indanazulfa Qurrota
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 6 (2025): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14800461

Abstract

This study aims to analyze the effect of PDRB, HDI, Population and UMK on the Open Unemployment Rate in Central Java 2018-2022. This study uses secondary data with a quantitative approach. The analysis tool used is STATA 14. The type of data used in this study is panel data consisting of 35 districts/cities in Central Java Province in the 2018-2022 period. The research data comes from the official website of the Central Java Provincial Statistics Agency. The results of the study obtained indicate that PDRB, Population and UMK have a positive effect on the Open Unemployment Rate in Central Java, while HDI has a negative effect on the Open Unemployment Rate in Central Java.  
Bisnis Plan Obat Lambung Fitovarmaka Estomac Health di Indonesia Hardiansyah, Dera; Hidayat, Fiska Noerina; Sucahyaningsih, Vania; H, Hasim
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18280173

Abstract

The growth of herbal supplement products in Indonesia continues to increase, and EstomacHealth is one such supplement product. This article aims to examine the development and marketing strategies of EstomacHealth through a digital marketing communication approach, particularly by utilizing Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), and Live E-Commerce. The findings show that the combination of health education, KOL credibility, KOC authenticity, and real-time interaction through live streaming can enhance consumer trust, brand awareness, and product sales potential. With positioning as a safe, modern, and affordable herbal gastric supplement, EstomacHealth has strong potential to grow amid competition in Indonesia’s digital health market. Appropriate and sustainable marketing communication strategies are the key factors in building consumer loyalty and achieving long-term business growth.
Co-Authors A’yun, Indanazulfa Qurrota Hardiansyah, Dera Hidayat, Fiska Noerina Sucahyaningsih, Vania