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All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Angreini, Yosefine Indria
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Economics, Econometrics & Finance

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Student Decision Choosing Management Program at Sekolah Tinggi Ilmu Ekonomi Tuah Negeri Yanti, Meri; Harika, Naswa; Angreini, Yosefine Indria
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.529

Abstract

Sekolah Tinggi Ilmu Ekonomi Tuah Negeri has to constantly put first professionalism when pursuing its mission to advance higher education. Obviously, every effort is made to ensure that this educational institution is accepted by the community. Observing the increasing interest of prospective students is a top priority. Examining this is crucial because it relates to the expansion of postsecondary education as the nation's primary mode of instruction. This study will examine the influence of product, price, location, and advertising on students' selection of Sekolah Tinggi Ilmu Ekonomi Tuah Negeri. Students from the Management Programme contribute to the population of the study. Using the Leedy formula, one hundred respondents comprise the sample. Utilizing the confidence sampling technique, the sample is determined. Utilizing the Classical Assumption Test to analyze data. All of the evaluated factors had a significant impact on the selection of Sekolah Tinggi Ilmu Ekonomi Tuah Negeri by students.
Co-Authors Harika, Naswa Yanti, Meri