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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Fitria Ridhaningsih
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Other

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Journal : International Journal of Economics and Management Research

 1 
The Influence of Customer Relationship Management (CRM) and Service Quality on Customer Loyalty Mediated by Customer Satisfaction at Bening's Clinic Padang Beauty Clinic Niken Resnu Aprilia; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.312

Abstract

Bening's Clinic is a company in the field of beauty and health services that has experienced rapid growth since its establishment in Jambi in 2017, including opening a branch in Padang. This study aims to analyze the influence of Customer Relationship Management (CRM) and Service Quality on Customer Loyalty, as well as the role of Customer Satisfaction as a mediating variable at Bening's Clinic Padang. The method used is a quantitative approach with survey techniques on customers who have used clinic services. The results of the study show that CRM and Service Quality do not have a significant direct effect on Customer Loyalty. However, both have a positive and significant influence on Customer Satisfaction. Furthermore, Customer Satisfaction has been proven to have a significant effect on Customer Loyalty and is able to mediate the influence of CRM and Service Quality on Customer Loyalty. These findings affirm the importance of the role of customer satisfaction as a bridge to increase customer loyalty through relationship management and service quality. In conclusion, the strategy to increase customer loyalty at Bening's Clinic Padang will be more effective if it is focused on increasing customer satisfaction first through strengthening CRM and improving service quality.  
The Influence of E-Wom, Live Streaming, and Influencer Marketing on Repurchase Intention of Skincare in Tiktok Shop Through Brand Trust (Consumer Study) Skintific in Padang City) Sofia Sofia; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.314

Abstract

Skintific is a skincare product marketed through the TikTok Shop digital platform and has experienced rapid growth in the beauty industry in Padang City. This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Live Streaming, and Influencer Marketing on the intention to repurchase Skintific products, as well as the role of Brand Trust as a mediating variable. The method used is a quantitative approach with survey techniques and Partial Least Square (PLS) analysis of Skintific consumers. The results of the study show that E-WOM, Live Streaming, and Influencer Marketing have a positive influence on the intention to repurchase Skintific products. In addition, Brand Trust plays an important role as a mediator that strengthens the relationship between the three variables and the intention to repurchase. An effective marketing strategy requires selectivity in choosing credible influencers, maintaining transparency in brand communication, and maintaining product quality to increase consumer trust. In conclusion, increasing the intention to repurchase Skintific products on TikTok Shop can be achieved by strengthening Brand Trust by optimizing E-WOM, Live Streaming, and Influencer Marketing..
The Influence of Online Customer Review and Celebrity Endorsement on Purchasing Decision of Skintific Products in Shopee: The Role of Brand Image as a Mediating Variable : Case Study of Padang State University Students Hitiyatul Julia; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.315

Abstract

Skintific is a skincare brand that has experienced significant growth through the Shopee platform with a marketing strategy based on customer reviews and celebrity endorsements. This study aims to analyze the influence of Online Customer Reviews and Celebrity Influencers on Purchasing Decisions for Skin-tific products on Shopee, and to evaluate the role of Brand Image as a mediating variable in students at Padang State University. The method used is a quantitative approach through a questionnaire survey to respondents. The results of the study indicate that Online Customer Reviews have a positive and signif-icant effect on Brand Image and Purchasing Decisions, and are a dominant factor in influencing pur-chasing decisions. Celebrity Influencers have a positive and significant effect on Brand Image, but do not have a direct effect on Purchasing Decisions. Brand Image itself has a positive but insignificant ef-fect on Purchasing Decisions, and does not act as a significant mediator between Celebrity Influencers and Online Customer Reviews on Purchasing Decisions. These findings confirm that in increasing pur-chasing decisions for Skintific products on Shopee, customer reviews have a much stronger role than celebrity-based promotional strategies. Marketing strategies that focus on strengthening trust through customer experience are the main key in driving purchasing decisions
The Influence of Perceived Ease of Use and Perceived Se-curity Regarding Continuance Intention to Use E-Wallet Dana with Hedonic Value as a Mediating Variable (case study on students of Padang State University) Roni Saputra; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.316

Abstract

The advancement of digital technology has driven changes in financial transaction patterns, including the use of e-wallets such as DANA. This study aims to analyze the influence of Perceived Ease of Use and Perceived Security on Continuance Intention to Use the DANA e-wallet, with Hedonic Value as a mediating variable, based on a study conducted among students of Universitas Negeri Padang. The research method employs a quantitative approach using a survey technique targeting active DANA e-wallet users. The results reveal that Perceived Ease of Use and Perceived Security have a positive and significant effect on Hedonic Value. Furthermore, Hedonic Value positively and significantly influences Continuance Intention to Use and successfully mediates the effect of Perceived Ease of Use and Perceived Security on Continuance Intention to Use. These findings highlight the crucial role of enjoyable user experiences in enhancing users' intention to continue using the DANA e-wallet. The practical implication of this study suggests the importance of developing user-friendly features, reliable security systems, and entertainment elements to sustain user
The Influence of Product Quality and Price on Customer Loyalty Through Customer Satisfaction as a Mediator on Wardah BB Cream Products in Padang City Fanesa Azara Putri; Fitria Ridhaningsih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.317

Abstract

The cosmetic industry in Indonesia continues to experience significant development along with the increasing awareness of the community, especially women, towards appearance. This change continues to grow also because the modern lifestyle today increasingly demands an attractive appearance as a form of self-confidence, both for daily and professional activities. This drives consumer interest in quality cosmetic products at affordable prices. In addition, awareness in choosing safe products to use according to skin needs is also increasing, this is in line with the education provided by cosmetic products through the marketing they use.
Co-Authors Fanesa Azara Putri Fanisa Nadya Putri Hitiyatul Julia Niken Resnu Aprilia Ramadhani, Ulviya Roni Saputra Sofia Sofia Syazwana Syazwana