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Marketing Transformation Strategy in the Digital Era of the Bangkalan Geger Area Mohammat Abdul Gofar
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 1 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v1i1.4

Abstract

In the ever-growing digital era, companies face new challenges and opportunities in the field of marketing. Digital marketing transformation has become important to remain competitive and relevant in the global market. This article discusses various effective marketing transformation strategies in the digital era, including the use of social media, search engine optimization (SEO), content marketing, and data analysis. Through case studies and literature analysis, it was found that the integration of digital technology not only improves operational efficiency but also allows companies to better understand and meet customer needs. The conclusion of this research shows that companies that are successful in digital marketing transformation are those that are able to adapt new technology, manage data effectively, and continuously innovate in their marketing approach. This article provides practical guidance for marketers to design and implement adaptive and sustainable digital strategies.
The Role of the State in Sharia Economic Regulation from a Political Economic Perspective Mohammat Abdul Gofar; Fathur Rozi; Mashudi
Al-Abqori: Journal of Islamic Thought Studies Vol. 1 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/abqori.v1i2.6

Abstract

Sharia economy is a system that integrates Islamic values ​​in economic activities, based on the principles of justice, balance, and sustainability. In the context of political economy, the role of the state is crucial to regulate and support the implementation of sharia economy through regulations that are in accordance with sharia principles. This study aims to analyze how the state can play a strategic role in sharia economic regulation, by examining various policies, regulations, and challenges faced. A descriptive-analytical approach is used in this study to understand the role of the state as a regulator, facilitator, and supervisor in realizing competitive sharia economic governance. The results of the study show that regulations issued by the state have a significant influence on the development of sharia economy, especially in the banking, finance, and trade sectors. However, challenges such as regulatory gaps, lack of public understanding, and weak cross-sector coordination are still obstacles that need to be overcome. Therefore, synergy is needed between the state, scholars, and economic actors to create an economic environment that is in line with sharia principles.