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All Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Economic Empowerment Strategy (JEES)
Aisah, Taty Siti
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Humanities Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Sumber Daya Manusia dan Potensi Human Capital Perusahaan Media Massa Aisah, Taty Siti
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.280

Abstract

Metode kualitatif, termasuk wawancara, observasi, dan analisis dokumen, digunakan untuk mempelajari strategi implementasi pemberdayaan SDM dalam upaya mengoptimalkan potensi sumber daya manusia pada perusahaan di bidang pemasaran Perusahaan koran Pikiran Rakyat. Data penelitian dianalisis dengan teknik SWOT, yang mengklasifikasikan ragam data dan menghubungkannya dengan informasi dan data yang diperoleh dari wawancara, dokumen, literatur, dan observasi. Hasil penelitian menunjukkan bahwa perusahaan telah mengimplementasikan pemberdayaan sumber daya manusia terhadap karyawan dalam upaya mengoptimalkan potensi human capital yang ada di Bagian Pemasaran, tetapi belum optimal karena saat rekrutmen, masih kurangnya pelatihan yang diberikan, dan masalah penempatan kerja pelaksanaan strategi implementasi pemberdayaan SDM ini melalui pendekatan teori pemberdayaan sumber daya manusia berdasarkan model yang dikembangkan Syafarat Khan pada dimensi desire, trust, confidence, credibility, accountability, dan communication. Sementara untuk human capital berdasarkan komponen individual capability, individual motivation, leadership, organizational climate, dan workgroup effectiveness
The Effect Of Interpersonal Communication And Compensation On Employee Performance at PT Family Sejati Abadi, Bandung Regency Siti Aisah, Taty; Aurelia, Tina
Journal of Economic Empowerment Strategy (JEES) Vol. 9 No. 1 (2026): Volume 9 Number 1, February 2026
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jees.v9i1.33977

Abstract

The textile industry in Bandung Regency plays a strategic role in supporting the regional economy through employment absorption and export contribution. However, intense competition among textile companies demands continuous improvement in employee performance. PT. Family Sejati Abadi, as one of the textile companies in the region, has experienced a decline in performance over the past five years, reflected in reduced productivity and work quality. This decline is suspected to be influenced by poor interpersonal communication and an unbalanced compensation system that does not fully reflect employee contributions. This study aims to determine the effect of interpersonal communication and compensation on employee performance at PT. Eternal True Family. The research method used is descriptive and verification with a quantitative approach. Data were collected through questionnaires distributed via Google Forms, with responses measured using a Likert scale. Sampling was conducted using a non-probability sampling technique with the Slovin formula to determine the number of respondents. Data analysis included validity and reliability testing, path analysis, and hypothesis testing using SPSS version 25 software. The results show that interpersonal communication and compensation have a significant effect on employee performance, both partially and simultaneously. Effective communication between leaders and employees fosters better understanding and coordination, while fair compensation increases motivation, job satisfaction, and commitment. Therefore, companies need to strengthen two-way communication and ensure equitable compensation systems to optimize employee performance and maintain competitiveness within the dynamic textile industry environment. The findings of this research are expected to serve as a reference for management in formulating policies related to human resource development. Future research could explore other factors such as leadership style, work environment, or organizational culture that may also influence employee performance in the textile industry context.
Co-Authors Aurelia, Tina