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All Journal Inteleksia: Jurnal Pengembangan Ilmu Dakwah Tanzhim
Prima Sari, Rr. Febrina
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Bauran Promosi Program Ziswaf Masjid X Tahun 2021-2023 Prima Sari, Rr. Febrina; Ramadhani, Nur Lailatul
Tanzhim: Jurnal Dakwah Terprogram Vol 2 No 2 (2024)
Publisher : STID Al Hadid Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55372/tanzhim.v2i2.25

Abstract

Tulisan ini bertujuan mengulas bauran promosi yang dilakukan oleh manajemen Masjid X dalam mempromosikan program ZISWAF, yang mana telah berhasil mengantarkan perolehan yang meningkat signifikan pada tahun 2021-2023. Kombinasi berbagai saluran promosi yang dirancang terbukti meningkatkan perolehan dana hingga ratusan juta, bahkan pernah lebih dari 1 Milyar rupiah per bulan. Masjid X berhasil mengumpulkan dana tersebut karena memaksimalkan berbagai media/ saluran promosi. Teori yang digunakan adalah bauran promosi, dan metode yang digunakan adalah kualitatif deskripstif. Sumber data dikumpulkan secara pustaka dan dokumentasi dari berbagai media sosial resmi masjid tersebut dan berita online. Penulisan ini menghasilkan kesimpulan bahwa pihak Masjid X menggunakan bauran promosi periklanan, promosi penjualan, hubungan masyarakat, dan penjualan langsung di berbagai media sosial, dengan banyak melibatkan subyek eksternal yang merupakan kalangan public figure, tokoh agama, dan pejabat daerah. Upaya promosi juga dilakukan dalam bentuk mengunggah testimoni donatur yang mengharukan serta gimmick/ drama pelayanan di baitul mal yang dikelola.
Tinjauan Etis Situasional dalam Formulasi Keputusan Insentif Bagi Community Worker Bank Sampah PKK di Sidoarjo Prima Sari, Rr. Febrina
Tanzhim: Jurnal Dakwah Terprogram Vol 4 No 1 (2026)
Publisher : STID Al Hadid Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55372/tanzhim.v4i1.63

Abstract

Situational Ethical Decision: Formulating Incentive Policies For PKK Waste Bank Community Workers In Sidoarjo. Ethical specificity regarding decisions of good or moral wrong within situational contexts is essential for organizational governance. Organizations that pursue mission-aligned objectives under Islamic values may encounter difficulties when relying solely on general codes of ethics to address context-specific ethical dilemmas. The failure of managers within such organizations to apply a balanced ethical framework in resolving particular dilemmas can increase the risk of disharmony, diminished employee motivation, and trust issues. The PKK Waste Bank of Housing X in Sidoarjo operates with environmental da’wah objectives, incorporating education on waste sorting and savings to minimize environmental residues while simultaneously supporting the economic empowerment of the community. The chairperson of PKK confronts an ethical dilemma in formulating policy amid social welfare considerations, despite the fact that community workers exert substantial effort within a relatively modest funding envelope. This phenomenon necessitates problem-solving founded on a theory of decision-making in applied ethics, which elucidates the considerations involved in formulating applied ethical decisions and delineates the stages required to produce a balanced ethical decision formulation for multiple stakeholders within a specific context. The present study offers a qualitative account of the process by which an ethical policy formulation is established, focusing on a case study of a situational dilemma encountered by PKK’s waste bank. Data were collected through semi-structured interviews with organizational administrators and participant observation. The study yields an incentive framework consisting of an annual monetary payment, calculated from net income after deducting the bank’s idle cash (IDR 200,000), with 10% allocated to PKK funds and 90% directed to community workers
Co-Authors Ramadhani, Nur Lailatul