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All Journal Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Arba’iah, Arba’iah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Packaging Produk Keripik Singkong untuk Menambah Nilai Jual Produk Menuju Ketahanan Ekonomi di Desa Pandan Sari Sampena, Iwan Doa; Adam, Firsa; Gunawan, Rizki; Ramadhani, Renggalis; Agustina, Agustina; Arba’iah, Arba’iah; Afrina, Siti; Ayuni, Riska Elpa; Lusanti, Nadia Sri
Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat Vol 4 No 2 (2024)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/mabdimas.v4i2.1517

Abstract

Pandan Sari Village itself is one of the villages in Simpang Kanan District, Singkil Regency, Aceh Province. The local potential in Pandan Sari Village is MSME actors and is supported by the results of natural resources (SDA). The majority of the population of Pandan Sari village, the source of income of the general community, namely as MSME actors, one of which is Mr. Sugino's Cassava Chips. Marketing and product packaging are still classified as very simple, only using clear paper plastic without using product identity status, namely without labels and seen from marketing activities that are not yet effective. Community service through programs in assisting and providing training to the community to develop the products of MSME players in Pandan Sari Village so as to create community economic resilience through local potential. With the survey and observations that have been made, the service team has made efforts to help the welfare of the community, one of which is by helping the community of MSME players in packaging innovation, namely product labels and product banners in the hope of increasing the selling value of cassava chips products in Pandan Sari Village. There are several stages carried out starting from socialization and interviews to education to the community for the application of product innovation so that Cassava Chips products are capable and feasible to develop in order to create economic and social resilience of the community.
Pengaruh Electronic Word Of Mouth, Online Review, Dan Sensitivitas Harga, Terhadap  Niat Beli Kosmetik Emina Di Kalangan Generasi Z Di Kabupaten Aceh Barat Arba’iah, Arba’iah; Siddiq, Rahmad
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jkgppg48

Abstract

This study aims to examine the influence of electronic word of mouth, online reviews, and price sensitivity on the purchase intention of Emina cosmetics among Generation Z in West Aceh. The background of this research is driven by the phenomenon of increasing digital activity among the youth, which influences purchasing behavior patterns, particularly regarding domestic cosmetic products. The research methodology employed is quantitative with an associative approach. Data were collected from respondents who are consumers of Emina cosmetics through questionnaires as the primary instrument, using both online and offline data collection techniques. Data analysis was performed using SPSS version 27, involving validity and reliability tests, classical assumption tests, and multiple regression analysis. The results indicate that electronic word of mouth, online reviews, and price sensitivity have a positive and significant partial influence on the purchase intention of Emina cosmetics. Simultaneously, these three variables also significantly influence purchase intention with a coefficient of determination (R^2) of 0.821, meaning that 82.1% of the variation in purchase intention can be explained by the three independent variables in the model. These findings are consistent with consumer behavior theory, communication theory, price sensitivity theory, and electronic word of mouth theory, which emphasize that consumer behavior is formed through communication processes, price perception, and digital information evaluation. Therefore, the results of this study are expected to provide practical contributions to cosmetic companies in developing more effective digital marketing strategies and strengthening consumer trust in the digital era.
Co-Authors Adam, Firsa Afrina, Siti Agustina Ayuni, Riska Elpa Lusanti, Nadia Sri Ramadhani, Renggalis Rizki Gunawan, Rizki Sampena, Iwan Doa Siddiq, Rahmad