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All Journal Jurnal Manajemen Atma Jaya Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Indonesian Journal of Business Analytics (IJBA)
Rediyono
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics Social Sciences

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Implementation of Digital Marketing at Pancasetia College of Economics and Distance Learning, Banjarmasin, South Kalimantan Rediyono
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15133

Abstract

Integrating digital marketing technologies like e-commerce, social media, and marketplaces is essential in higher education, especially in open and remote learning settings like Pancasetia College of Economics, Banjarmasin. These resources are essential for boosting student engagement and brand exposure. This study investigates how to strategically use digital marketing to get beyond obstacles that are typically connected to distant learning. Using thematic analysis to understand data gathered from many digital marketing platforms, a case study approach was employed to offer a thorough examination of digital marketing strategies at Pancasetia College of Economics, Banjarmasin. Search engine optimization, social media interaction, and video marketing were the three main facets of digital marketing implementation that the study highlighted. Inadequate internet connectivity, a lack of technological devices, a lack of expertise in content development, mismatched human resource qualifications, and excessive advertising expenses were among the main obstacles. This study provides information on how Pancasetia College of Economics in Banjarmasin may effectively use digital marketing to enhance accessibility and educational delivery.
PENGARUH LAYANAN DIGITAL MARKETING BERBASIS MOBILE APPS DAN E-SERVICE QUALITY TERHADAP TINGKAT KEPUASAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN Rediyono; Putera, Muhammad Tommy Fimi
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.5156

Abstract

The increasingly rapid development of technology provides quite significant changes in various spheres of life, including the economic and business sectors. One form of implication is the use of a digital marketing service strategy based on mobile apps and e-service quality which is oriented towards the level of customer satisfaction and loyalty. This research was\conducted using descriptive methods through a qualitative approach. The data used in this research is secondary data in the form of theoretical basis and empirical findings from previous research obtained through literature study. The conclusion that can be drawn from this research is that the application of digital marketing and e-service quality has a positive and significant effect on the level of customer satisfaction. Customer satisfaction is proven to have an influence on customer loyalty to make repeat purchases of a product or service.
PENGARUH LAYANAN DIGITAL MARKETING BERBASIS MOBILE APPS DAN E-SERVICE QUALITY TERHADAP TINGKAT KEPUASAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN Rediyono; Putera, Muhammad Tommy Fimi
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.5156

Abstract

The increasingly rapid development of technology provides quite significant changes in various spheres of life, including the economic and business sectors. One form of implication is the use of a digital marketing service strategy based on mobile apps and e-service quality which is oriented towards the level of customer satisfaction and loyalty. This research was\conducted using descriptive methods through a qualitative approach. The data used in this research is secondary data in the form of theoretical basis and empirical findings from previous research obtained through literature study. The conclusion that can be drawn from this research is that the application of digital marketing and e-service quality has a positive and significant effect on the level of customer satisfaction. Customer satisfaction is proven to have an influence on customer loyalty to make repeat purchases of a product or service.
Implementation of Problem Based Learning to Improve Students Motivation Rediyono
Jurnal Penelitian Pendidikan IPA Vol 11 No 1 (2025): January
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i1.10049

Abstract

The purpose of this study was to describe the implementation of the Problem Based Learning (PBL) learning model with interactive multimedia media and to increase student learning motivation through the application of the Problem-Based Learning (PBL) learning model assisted by interactive multimedia media at SDN Jatisari 3 Bekasi. The research method used is Action Research by adopting the STAR approach (Situation, Challenge, Action, Reflection of Results and Impact). Data were collected through teacher reflection journals, video recordings of learning, observation sheets by school supervisors, interviews with students and teachers, surveys to students, and artifacts of student learning outcomes. The results of this study are that this innovative approach has a significant positive impact on student learning motivation in Elementary Schools. Some of the main findings that can be used as the main conclusions include: increased Student Engagement; interactive multimedia can be an effective tool to facilitate conceptual understanding; improving technological infrastructure is key to ensuring smooth implementation and a smooth learning experience; students find it more fun to learn with multimedia and feel more interested; increased student motivation and participation through the PBL Learning model assisted by interactive multimedia has succeeded in stimulating student learning motivation; and indicators of successful implementation have been met.
Improving Student Learning Independence by Using Models Discovery Learning at School Rediyono
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.10834

Abstract

This research is motivated by the low independence of students' learning in creative product subjects in class XI SMK Putra Bangsa Bontang, East Kalimantan. One solution to overcome this problem is to use the Discovery Learning learning model. The purpose of this study is to describe the improvement of students' learning independence by using the Discovery Learning learning model in students of XI SMK Putra Bangsa Bontang, East Kalimantan. The research method is Classroom Action Research (CAR) which is carried out in two cycles. Each cycle consists of two meetings and four stages, namely planning, implementation, observation, reflection, and the research time is carried out until August. The subjects of this study were students of class XI SMK Putra Bangsa Bontang, East Kalimantan. Totaling 15 people consisting of 8 male students and 7 female students. The results of the study showed that there was an increase in students' learning independence from pre-action to cycle I by 10.80%. The increase in students' learning independence also showed an increase from cycle 1 to cycle 2 by 24.78%. The conclusion of this study is that there was an increase in students' learning independence overall by 35.58%. Discovery Learning learning must continue to be carried out to improve the learning independence of vocational school students. Teachers need ongoing guidance to be able to apply the Discovery Learning model according to the recommended steps.
Co-Authors Putera, Muhammad Tommy Fimi