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All Journal Jurnal Manajemen Atma Jaya Jurnal Manajemen Indonesian Journal of Business Analytics (IJBA)
Rediyono
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementation of Digital Marketing at Pancasetia College of Economics and Distance Learning, Banjarmasin, South Kalimantan Rediyono
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15133

Abstract

Integrating digital marketing technologies like e-commerce, social media, and marketplaces is essential in higher education, especially in open and remote learning settings like Pancasetia College of Economics, Banjarmasin. These resources are essential for boosting student engagement and brand exposure. This study investigates how to strategically use digital marketing to get beyond obstacles that are typically connected to distant learning. Using thematic analysis to understand data gathered from many digital marketing platforms, a case study approach was employed to offer a thorough examination of digital marketing strategies at Pancasetia College of Economics, Banjarmasin. Search engine optimization, social media interaction, and video marketing were the three main facets of digital marketing implementation that the study highlighted. Inadequate internet connectivity, a lack of technological devices, a lack of expertise in content development, mismatched human resource qualifications, and excessive advertising expenses were among the main obstacles. This study provides information on how Pancasetia College of Economics in Banjarmasin may effectively use digital marketing to enhance accessibility and educational delivery.
PENGARUH LAYANAN DIGITAL MARKETING BERBASIS MOBILE APPS DAN E-SERVICE QUALITY TERHADAP TINGKAT KEPUASAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN Rediyono; Putera, Muhammad Tommy Fimi
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.5156

Abstract

The increasingly rapid development of technology provides quite significant changes in various spheres of life, including the economic and business sectors. One form of implication is the use of a digital marketing service strategy based on mobile apps and e-service quality which is oriented towards the level of customer satisfaction and loyalty. This research was\conducted using descriptive methods through a qualitative approach. The data used in this research is secondary data in the form of theoretical basis and empirical findings from previous research obtained through literature study. The conclusion that can be drawn from this research is that the application of digital marketing and e-service quality has a positive and significant effect on the level of customer satisfaction. Customer satisfaction is proven to have an influence on customer loyalty to make repeat purchases of a product or service.
PENGARUH LAYANAN DIGITAL MARKETING BERBASIS MOBILE APPS DAN E-SERVICE QUALITY TERHADAP TINGKAT KEPUASAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN Rediyono; Putera, Muhammad Tommy Fimi
Jurnal Manajemen Vol. 21 No. 1 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i1.5156

Abstract

The increasingly rapid development of technology provides quite significant changes in various spheres of life, including the economic and business sectors. One form of implication is the use of a digital marketing service strategy based on mobile apps and e-service quality which is oriented towards the level of customer satisfaction and loyalty. This research was\conducted using descriptive methods through a qualitative approach. The data used in this research is secondary data in the form of theoretical basis and empirical findings from previous research obtained through literature study. The conclusion that can be drawn from this research is that the application of digital marketing and e-service quality has a positive and significant effect on the level of customer satisfaction. Customer satisfaction is proven to have an influence on customer loyalty to make repeat purchases of a product or service.
Co-Authors Putera, Muhammad Tommy Fimi