Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL REGIONOMIC
Susanto, Darma
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN KOMUNIKASI DALAM STRATEGI PENGEMBANGAN UMKM DI MEDAN UNTUK MENINGKATKAN DAYA SAING PASAR LOKAL. sitepu, Jupianus; Susanto, Darma; Sukatendel, Rahel; Situmorang, Maria Kristina
JURNAL REGIONOMIC Vol 7, No 1 (2025): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v7i1.1593

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, especially in terms of creating jobs and driving economic growth at the local level. However, MSMEs in Medan City face a number of challenges that hinder their ability to compete in the local market. These constraints include limitations in business management, underdeveloped marketing, and lack of product innovation and technology utilization. This study aims to identify various factors affecting the competitiveness of MSMEs in Medan City and formulate development strategies that can be realized to improve it. The method used in this research is a qualitative approach through in-depth interviews and participatory observation. The findings of this study indicate that managerial capacity building, implementation of digital marketing strategies, product innovation, and use of technology can be effective strategic measures in improving the competitiveness of MSMEs in Medan City. It is expected that the results of this study can provide useful recommendations for MSME actors as well as the government in formulating policies that support the development of MSMEs in Medan City.
Co-Authors Sitepu, Jupianus Situmorang, Maria Kristina Sukatendel, Rahel