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All Journal Journal of Economic, Management, Business, Accounting Sustainability
Eggi Zulfahri
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Economics, Econometrics & Finance

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Transformasi Digital Bank Syariah Indonesia: Tantangan Dan Peluang Dalam Era Industri 4.0 Eggi Zulfahri
Journal of Economic, Management, Business, Accounting Sustainability Vol. 2 No. 1 (2025): Februari 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v2i1.108

Abstract

This research identifies factors that influence the decision to use e-wallets, with a focus on financial literacy, benefits, convenience, trust, security, social influence and brand image. A literature review was used to evaluate various studies related to e-wallet use. The research results show that financial literacy, benefits, convenience, trust, security, social influence and brand image have a significant influence on the decision to use e-wallet. However, consumer behavior does not have a significant effect. This research recommends that the development of e-wallet services be focused on product quality and promotional strategies that are more appropriate to the market segment.
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