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All Journal JAMBIS : Jurnal Administrasi Bisnis
Yayak Heriyanto
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI BAURAN PEMASARAN PROSES PENYEWAAN ONDEL-ONDEL PADA SANGGAR SENI BETAWI MAMIT CS DI JAKARTA Alissa Alissa; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2459

Abstract

This study aims to determine the marketing mix of the ondel-ondel rental process at the Betawi Art Studio Mamit CS. The method used in thisresearch was a qualitative method, while data collection was done through interviews, observations and document studies. Informants in this study included administrators, event organizers and community leaders. Data analysis techniques used included data validity testing and triangulation, and activities in qualitative data analysis included data reduction, data presentation and conclusion drawing or verification. The results showed that the marketing strategy of the ondel-ondel rental process at the Betawi Art Studio Mamit CS in Jakarta, when viewed based on 7 (seven) indicators of the marketing mix, is in the good category. This can be seen from the analysis of products, which is in good category, prices in good category, promotions in good category, places in poor category, people in good category, physical facilities in poor category,and processes in good category.
Pengaruh Kompetensi Karyawan dan Fasilitas Kerja Terhadap Produktivitas Kerja Karyawan Di Kantor Pusat PT. TRI BANYAN TIRTA Sulistiani Sulistiani; Yayak Heriyanto; Indra Sumarna Sobari
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3099

Abstract

The low work productivity of employees will have an impact on the low quality of service to consumers or the public. Based on the author's observations at PT. TRI BANYAN TIRTA, the low work productivity of employees is caused by the lack of supporting facilities in carrying out activities, such as the availability of vehicle facilities, room facilities, filing facilities, software facilities that have not been able to fully support the increasing work activities of employees. This study aims to analyze how much influence Employee Competence and Work Facilities have on Employee Work Productivity at PT. TRI BANYAN TIRTA. The research method in this study used a quantitative approach with data collection techniques through questionnaires and then statistical analysis was carried out using the SPSS version. 24.0. the results of this study concluded that: Employee competence has a significant effect on work productivity with a percentage level of influence of 29.1%. This shows that Employee Competence affects the Work Productivity of PT. Tri Banyan Tirta. Work Facilities have a significant effect on Work Facilities with a percentage level of influence of 29.80%. This shows that Work Facilities affect the Work Productivity of PT. Tri Banyan Tirta. Employee competence and work facilities simultaneously have a significant effect on the level of work productivity of 34.70% while the remaining 65.30% is influenced by other factors not examined in this study.
Pengaruh Sistem Pemasaran Digital Marketing Dan Promosi Terhadap Keputusan Pembelian Ropang OTW Di Cempaka Putih Jakarta Pusat Sri Rahayu; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2074

Abstract

This thesis uses quantitative research on the effect of digital marketing and promotion marketing systems on consumer purchasing decisions at Ropang OTW CempakaPutih in Central Jakarta. The data in this study were analyzed using multiple linear regression analysis with t test and f test. The sample was determined using non probability sampling technique. It consisted of 50 customers of Ropang OTW CempakaPutih in Central Jakarta. The variables of this research include the dependent variable, Consumer Purchasing Decision (Y), and the independent variables, the Digital Marketing System (X1) and Promotion (X2).Based on the results of the analysis, a significance value of 0.000 <0.05 was obtained, meaning that the variables of Digital Marketing and Promotion Marketing Systems have an effect on the Consumer Purchasing Decisions variable. The results of the F test with the help of SPSS 24 software show that the variables of Digital Marketing and Promotion Marketing Systems simultaneously affect the Consumer Purchasing Decisions variable with a value of 46.556 and a significance of 0.000. The coefficient of determination of the simultaneous effect of the Digital Marketing and Promotion Marketing Systems variables on the Consumer Purchasing Decision variable is 66.5%, with the remaining 33.5% influenced by other variables not included in the model or equation of this study.
PENGARUH KEPERCAYAAN KONSUMEN DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE (Studi Kasus pada Mahasiswa Ilmu Administrasi Bisnis Institut Ilmu Sosial dan Manajemen STIAMI di Jakarta) Aisyah Aisyah; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1584

Abstract

This thesis used a quantitative study on the influence of consumer trust and easiness to use an application on purchasing decision in shoppee online shop to Students of Business Administration Science of Social and Management Science of STIAMI in Jakarta. In this study, multiple linear regression analysis using f and t tests was used. Samples were determined using purposive sampling technique. The amount of sample in this study was 53 students based on online transaction activities via shopee online shop. This study used two variables, namely dependent and independent variables. The dependent variable is purchasing decision, while the independent variable includes Consumer Trust (X1) and Easiness to Use an Application (X2). The result of simultaneous regression coefficient testing was that Fcal of 24.029 Ftable of 3.18, thus the consument trust and easiness to use an application simultaneously influenced the purchasing decision. In partial t test statitistic testing was obtained consumer trust variable of Fcal of 6.860 and easiness to use an application variable Ftable of 1.675, which means each independent variable influences the dependent variable partially.s.
Co-Authors Aisyah Aisyah Alissa Alissa Indra Sumarna Sobari Sri Rahayu Sulistiani Sulistiani