Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JAMBIS : Jurnal Administrasi Bisnis
Thamrin Thamrin
Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisa Implementasi Strategi Pemasaran Untuk Meningkatkan Jumlah Pelanggan Di Waroeng Steak And Shake Cempaka Putih Jakarta Pusat Wiwi Nurhayati; Thamrin Thamrin; Ghita Yasaningthias
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i6.2335

Abstract

Waroeng Steak and Shake is a steakhouse that stands with the concept of simplicityand the principles of Halalan Thayyiban. However, in its business activities, the Waroeng Steakand Shake menu is considered to have gradually increased and there are no bookings forevents. The purpose of this study was to analyze the implementation of the marketing strategyto increase the customers at Waroeng Steak and Shake which was reviewed through theMarketing Mix along with its obstacles and solutions. This research was conducted using adescriptive qualitative approach with observation and interview techniques. The resultsshowed that Waroeng Steak and Shake experienced an increase in July to December but alsoa decrease in the following six months in 2020, January to June. This was due to the Covid-19 Pandemic that has caused a decline or even setback in business sectors. However, the7P Marketing Mix strategy carried out by Waroeng Steak and Shake Cempaka Putih CentralJakarta actually increased the number of customers. Started from May to June 2020 thenumber of customers was stable, which means moving forward from the decline in theprevious months, considering the new normal situation with the health protocol enforced bythe government.
PENGARUH KUALITAS PELAYANAN MOBILE BANKING TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING PT. BANK NEGARA INDONESIA TBKDI KCP BUARAN JAKARTA Hendrik Tri Laksono Putro; Thamrin Thamrin; Samsudin Samsudin
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i2.1468

Abstract

At present competition between banks are very competitive, both in the national market and global market. that is a challenge must be faced and handled by all banking companies. The demand for sophisticated information technology facilities in the present and the future are banking challenge to provide the best service to the public. The purpose of this study is to analyze how much influence the service’s quality have on customer satisfaction at Buaran Sub-Branch Office BNI Bank. The research type used in this study is a quantitative concrete because it can be quantified in the form of numbers. The sample in this study were 100 respondents.The Data analysis techniques in this study used descriptive analysis techniques and simple linear analysis. Service Quality positively influences Customer Satisfaction. This is evidenced by the significant results of 0,000 <0,05 which means that there is an influence between Service Quality partially on Customer Satisfaction. It means that BNI always strives to improve the Indicators of Service Quality for Mobile Banking Applications used by BNI customers so that simultaneously the services’ Quality provided will be able to meet or satisfy the needs and desires to reuse Mobile Banking customers to form a positive attitude towards the Quality of Mobile Banking Service
Co-Authors Ghita Yasaningthias Hendrik Tri Laksono Putro Samsudin Samsudin Wiwi Nurhayati