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All Journal JAMBIS : Jurnal Administrasi Bisnis
Ophie Ophie
Alumni Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI.
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI PEMASARAN INDOVISION PADA PT MNC SKY VISION JAKARTA BARAT Ophie Ophie; Euis Komalawati; R Parianom
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1562

Abstract

This study aims to determine the right and competitive marketing strategy by first identifying and assessing the company's internal and external factors that affect the company. This is done using the SWOT Analysis method and the 7P Strategy. This research was conducted using survey methods (interviews and observations) on Indovision marketing, Indovision sales, Indovision customers, marketing strategy academics. The results are then analyzed which is used to evaluate the opportunities and threats in the business environment as well as the internal strengths and weaknesses of the company. Companies can use the company's previous strategy by improving some of the company's weaknesses and avoiding or defending against company threats by creating a more competitive strategy.
Co-Authors Euis Komalawati R Parianom