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All Journal JAMBIS : Jurnal Administrasi Bisnis
Chairul Anwar
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Inovasi Layanan Aplikasi dan Kreativitas Pemasaran Terhadap Peningkatan Penjualan Produk Makaroni Krenyesss Indonesia di Lombok Tengah Kecamatan Praya Timur Nidaul Izzah; Chairul Anwar
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3156

Abstract

This study aims to determine the effect of Application Service Innovation and marketing creativity to increase sales of macaroni products Krenyesss Indonesia in Central Lombok district Praya Timur. Quantitative research methods, with a sample of 100 respondents. Sampling technique using saturated sampling technique. Data collection techniques using questionnaires that have been tested for validity and reliability.The results showed that application service innovation (X1) and marketing creativity (X2) simultaneously affect the increase in sales (Y). Application Service Innovation variable (X1) that affects the increase in sales (Y) is the product has, while the marketing creativity variable (X2) that affects the increase in sales (Y).
Co-Authors Nidaul Izzah