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All Journal JAMBIS : Jurnal Administrasi Bisnis
Anike Suci Badriawan
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Store Atmosphere, Lokasi Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pelanggan Kopi Nako Summarecon Bekasi Anike Suci Badriawan; Febriyanti Nona
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 5: Oktober 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i5.3494

Abstract

This research is motivated by developments in the digital era today the business world is growing so rapidly and business ventures that are in great demand by customers, such as one example is a cafe or coffee shop. If the better the marketing strategy on the business venture, the faster the business venture develops. This study aims to determine the effect of store atmosphere, location and quality of service to the customer's interest in re-buying coffee Nako Summarecon Bekasi. This study uses descriptive research methods with a quantitative approach. The population of this study is Coffee customers Nako Summarecon Bekasi. The number of samples was 170 respondents, while the data collection technique used was non-probability sampling, namely purposive sampling technique. This research data in the form of primary data sourced from questionnaires that have been tested for validity and reliability, while data analysis using descriptive analysis and multiple regression analysis. The results of the t-test in this study showed thatthe store atmosphere, location and quality of Service have a significant effect on re- purchase interest so that the hypothesis in this study can beaccepted. The results of the f test showed that the store atmosphere, location and quality of service simultaneously significantly affect the re- purchase interest.
Faktor – Faktor Yang Mempengaruhi Kepuasan Pedagang Di Sentra Kue Subuh Pasar Senen Jakarta Pusat Dimas Prayogo; Anike Suci Badriawan
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

This study aims to analyze the factors influencing trader satisfaction at the Sentra Kue Subuh PasarSenen, Central Jakarta. Using a qualitative descriptive approach, the research involved nine traders,two market managers, and two visitors as informants. Data collection was conducted throughinterviews, observations, and documentation. The findings reveal that factors such as physicalfacilities, management services, security, accessibility, fairness in stall allocation and fees, andeconomic satisfaction significantly affect trader satisfaction. While traders generally expressedsatisfaction, areas needing improvement include cleanliness, air circulation, and parking capacity.This research is expected to serve as input for market management to enhance service quality andtrader comfort, and as a reference for further studies on traditional market management.Keywords: Trader Satisfaction, Market Management, Traditional Market, Service Quality,Qualitative Research
Co-Authors Dimas Prayogo Febriyanti Nona