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Journal : Community Development Journal

Linear Regression Analysis of NURJA Water Mineral Purchases at NJMART Paiton Probolinggo: Linear Regression Analysis of NURJA Water Mineral Purchases at NJMART Paiton Probolinggo Nadhiroh, Anis Yusrotun; Putri, Anin Dhita Mey P; Annur, Annur Farida; siti, Siti Romla
Community Development Journal Vol 8 No 3 (2024): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v8i3.6708

Abstract

This study aims to analyze the factors that influence the purchase of NURJA Water mineral water using the linear regression method. The background of this study is based on the growth of the mineral water industry in Indonesia which shows a positive trend, as well as the need for a deeper understanding of the factors that influence consumer purchasing decisions. The independent variables analyzed include price, quality, packaging, and promotion, while the dependent variable is the amount of NURJA Water mineral water purchases. The research data was obtained through a survey of NURJA Water consumers and analyzed using statistical software to determine the relationship between these variables. The results of the analysis show that price and product quality have a significant influence on purchasing decisions, while packaging and promotion also contribute but with a smaller influence. These findings indicate that competitive pricing strategies and improving product quality are the main keys to increasing sales of NURJA Water mineral water. In addition, attractive packaging and effective promotions are still needed to support consumer purchasing decisions. This study provides valuable insights for NURJA Water in formulating more targeted marketing strategies that can be implemented to strengthen their position in the mineral water market.
Early Stunting Prevention for Youth Groups in Jabung Sisir Village, Paiton District: Early Stunting Prevention for Youth Groups in Jabung Sisir Village, Paiton District Nadhiroh, Anis Yusrotun; Mistria, Mistria Harmonis
Community Development Journal Vol 9 No 2 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i2.7613

Abstract

Stunting is a serious public health issue that affects child development and the quality of future generations. Preventing stunting should not only start during pregnancy but also in adolescence, especially among teenage girls as future mothers. This program aims to raise awareness among adolescents in Jabung Sisir Village, Paiton Sub-district, about the importance of balanced nutrition, reproductive health, and readiness for healthy parenthood. The methods applied include nutrition education, group discussions, basic health checks, and training on healthy life skills. The results show an increase in adolescents’ knowledge and awareness regarding early stunting prevention. This program is expected to foster a generation that is more conscious about maintaining health from adolescence as an early step to break the cycle of stunting in the future.