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All Journal EKONOMIS : Journal of Economics and Business
Pelangi Puspa Dewanti
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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The Effect of E-Branding and E-Loyalty on the Online Repurchase Intention of Beauty E-Commerce Sociolla.com Pelangi Puspa Dewanti; Agus Rahayu; Puspo Dewi Dirgantari
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1613

Abstract

This research is a quantitative research that examines social phenomena with the aims to determine the effect of E-Branding and E-Loyalty on Online Repurchase Intention of Beauty E-Commerce Sociolla.com. The population of this research is Sociolla consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and inferential analysis by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study state that the E-Branding has a significant effect on Online Repurchase Intention and E-Loyalty has a significant effect on Online Repurchase Intention.
Co-Authors Agus Rahayu Puspo Dewi Dirgantari