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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Komunikasi
Eka Putra
Fakultas Ilmu Komunikasi, Universitas Muhammadiyah Riau
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementing Journalistic Competence in Realizing Press Professionalism in Riau Province Eka Putra
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1031

Abstract

To ensure professionalism, every journalist must fulfil one important factor called journalistic competence. Journalistic competence is assessed through three main aspects: awareness, knowledge and skills. Competent journalists should be able to produce quality journalistic works  and support the realisation of press professionalism. This study aims to determine journalists' understanding of journalist competence and enable them to apply competence values in the field. This research was conducted in Riau Province, Indonesia, using a qualitative method with purposive sampling technique. Six journalists, consisting of three competency-certified and three non-competency-certified journalists, were interviewed in depth. From the data obtained, the research was followed by a Focus Group Discussion (FGD) with eleven research participants to assess the application of journalists' competencies and the social responsibility of the press. The FGDs generated several views on the existence of journalists and discussed solutions to problems faced by journalists and media companies in Riau. This study has three outcomes: understanding of journalists' competencies, the application of journalists' competencies and social responsibility, and community involvement in realising press professionalism. This study concludes that every journalist still needs to improve their professionalism  by understanding and applying the values of journalist competence. This research gave birth to a new concept of community involvement in promoting press professionalism supported by Press Law Number 40 of 1999.
Improving Online Marketing and the Role of Local Influencers in Riau Province, Indonesia Eka Putra
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1201

Abstract

This research explores the role of local influencers in online marketing in Riau Province, focusing on four key aspects: popularity, credibility, attractiveness, and power as contained in The Meaning Transfer Model theory. Influencers have great potential to attract consumer attention through interesting content. The credibility of an influencer is very important because consumers tend to trust their recommendations in product promotions. The visual appeal and personal interaction between influencers and followers creates a close relationship, increasing engagement and brand loyalty. Through Instagram, local influencers serve as a bridge between brands and audiences. This research uses qualitative methods by interviewing local Riau influencers about their experiences in marketing products that can provide added value to online marketing strategies. The results show that local influencer support positively impacts online marketing. These findings are expected to guide marketers in formulating more effective marketing strategies in the digital era.
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