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The Influence of Promotion Through Pokdarwis Social Media on the Decision to Visit Menange Rambang Tourism Subandi
Cigarskruie: Journal of Educational and Islamic Research Vol. 2 No. 1 (2024): September
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/448y6478

Abstract

The aim of this research is to see the influence of promotion through social media (X) on the decision to visit Menange Rambang Tourism, Surabaya Village, East Sakra District, East Lombok Regency. The sample used in this research was 30 respondents. The data analysis method used was simple linear regression including prerequisite assumption tests. Based on the results of the regression test, it was found that promotion through social media (X) had a significant effect on the decision to visit Menange Rambang Tourism, Surabaya Village, East Sakra District, East Lombok Regency (Y). This is proven by a sig value of 0.000 < 0.05 in a positive direction. The promotion variable through social media (X) influences the decision to visit Menange Rambang Tourism, Surabaya Village, East Sakra District, East Lombok Regency (Y) by 37.3%, while 62, 7% is influenced by variables outside of observation.
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