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All Journal Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Gracedelia Jeanywealsny Ngasa
Politeknik ELBajo Commodus, Labuan Bajo, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Dampak Penggunaan Artificial Intelligence (AI) pada Mahasiswa Teknologi Informasi: Studi kasus di Politeknik eLBajo Commodus Isnain Saif Saifullah; Gracedelia Jeanywealsny Ngasa; Roberto Florio Tito Tarang; Filomena Selsagus Mhutri; Laurensius Sandrio
JURNAL AKADEMISI VOKASI Vol 3 No 2 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i2.145

Abstract

In today's digital context, the development of information and communication technology (ICT) has had a significant impact on various aspects of life, including in education. One of the latest innovations in ICT is Artificial Intelligence (AI), which has the ability to imitate human intelligence in solving problems and making decisions. This study aims to investigate the application of Artificial Intelligence (AI) in the learning process of students, as well as its impact on motivation and interest in learning. The findings of the study indicate that Artificial Intelligence (AI) can enhance the learning experience through access to more interactive materials and rapid feedback. However, the application of Artificial Intelligence (AI) also faces challenges, such as data privacy issues and equality of access, which need to be considered. Therefore, it is very important for students, especially in the field of information technology, to understand how Artificial Intelligence (AI) works and its limitations, and to use it wisely. This study is expected to provide deeper insight into students' readiness to face an increasingly automated world of work and encourage the development of skills relevant to Artificial Intelligence (AI) technology.
The Role of Celebrity Endorsement in Fashion Product Purchasing Decisions at Shopee: A Qualitative Review Gracedelia Jeanywealsny Ngasa; Laurensius Sandrio; Septian Hutagalung; Irna Karina Josephine Kaban
Jurnal Penelitian Terapan Mahasiswa Vol 3 No 1 (2025): Jurnal Penelitian Terapan Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of celebrity endorsement on purchasing decisions for fashion products on the Shopee e-commerce platform. The research method used is a qualitative approach with non-probability sampling technique. Data was collected through in-depth interviews with Shopee consumers who have experience buying fashion products endorsed by celebrities. The results showed that celebrity endorsement plays a significant role in attracting consumer attention and building trust in the promoted product, which ultimately increases consumer purchase intention. The relationship between fans and celebrities is a key factor in influencing purchasing preferences and behavior. In addition, Shopee as an e-commerce platform also supports increased sales through various attractive features and promotions. This research provides valuable insights for marketers in developing more effective and consumer-oriented marketing strategies in today's digital era.
Co-Authors Filomena Selsagus Mhutri Irna Karina Josephine Kaban Isnain Saif Saifullah Laurensius Sandrio Roberto Florio Tito Tarang Septian Hutagalung