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All Journal Jurnal Bisnis Kreatif dan Inovatif Journal on Mathematics Education Research
Syifa Ananda
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Economics, Econometrics & Finance Mathematics

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Karakteristik Ways of Thinking dan Ways of Understanding Siswa Kelas VII dalam Menyelesaikan Masalah Bilangan Bulat dan Pecahan Syifa Ananda; Tatang Herman
Journal on Mathematics Education Research (J-MER) Vol 4, No 2 (2023): November
Publisher : Departemen Pendidikan Matematika, FPMIPA, UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/j-mer.v4i2.65093

Abstract

Cara berpikir atau WoT adalah karakteristik dari suatu tindakan mental yang dilakukan oleh seseorang sedangakan cara memahami atau WoU kumpulan atau struktur-struktur yang terdiri dari aksioma tertentu, definisi, teorema, bukti, masalah, dan solusi. Tujuan penelitian ini yaitu untuk menganalisis karakteristik cara berpikir (Ways of Thinking) dan cara memahami (Ways of Understanding) siswa dalam menyelesaikan masalah bilangan bulat dan pecahan. Metode penelitian yang dilakukan adalah penelitian kualitatif deskriptif. Subjek penelitian ini yaitu siswa kelas SMP kelas VII yang sudah mempelajari materi operasi hitung bilangan bulat dan pecahan. Hasil penelitian menunjukan bahwa karakteristik WoT dan WoU siswa dalam menyelesaikan masalah terkain bilangan bulat dan pecahan saling berhubungan. Cara memahami konsep yang salah atau tidak utuh menghasilkan cara berpikir yang tidak logis atau salah. Begitu pun sebaliknya, pemahaman yang baik mengenai bilangan bulat dan pecahan menghasilkan penyelesaian dari cara berpikir yang sistematis, logis, dan efektif .
Analisis Pemanfaatan Media Sosial dalam Strategi Pemasaran Shopee Syifa Ananda; Safira Ade Anggreini; Sintya Grace
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1119

Abstract

The development of digital technology has encouraged companies to adjust their marketing strategies, one of which is by utilizing social media. Shopee, as one of the largest e-commerce platforms in Indonesia, actively uses social media to expand its market reach, enhance its brand image, and attract consumers. This study aims to analyze how Shopee uses social media in its marketing strategy, focusing on the types of strategies used and their effectiveness in influencing consumers. The research method used is a Google form. The analysis is conducted by collecting questionnaire results from people who have filled it out and comparing them with other results. The results show that Shopee uses social media through various approaches, such as collaborating with influencers, creating creative content, and running interactive promotional campaigns on platforms such as Instagram, TikTok, and YouTube. These strategies have proven effective in increasing brand awareness, building interactions with consumers, and encouraging customer loyalty and purchasing decisions. This study concludes that social media plays an important role in supporting the success of Shopee's marketing strategy. These findings are expected to serve as a reference for e-commerce companies and other businesses in developing effective digital marketing strategies.
Co-Authors Safira Ade Anggreini Sintya Grace Tatang Herman, Tatang