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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Enrichment: Journal of Multidisciplinary Research and Development
Desma Harmaidi
Universitas Lancang Kuning
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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Hydroponic on the Rise: A Study of Consumer Behavior and Purchase Intentions Asgami Putri; Jabal Tarik Ibrahim; Adi Sutanto; Syafrani Syafrani; Dedi Zargustin; Desma Harmaidi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 1 (2026): Maret 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i1.26724

Abstract

This study aims to analyze buyer behavior in selecting hydroponic vegetable items. The sample consisted of 100 respondents who had previously purchased hydroponic vegetables. The investigation was conducted using Structural Equation Modeling (SEM) based on variance, particularly employing the Partial Least Squares (PLS) approach. The results show that cost positively influences purchasing decisions, product quality positively affects consumer characteristics, and consumer taste has a positive and significant effect on purchasing decisions for hydroponic vegetables. In contrast, the relationships between cost and consumer characteristics, product quality and purchasing decisions, consumer characteristics and purchasing decisions, consumer taste and consumer characteristics, as well as trends with both purchasing decisions and consumer characteristics, were found to be negative or statistically insignificant, indicating no meaningful impact on the decision to buy hydroponic vegetables. Consumer taste was found to be shaped by specific factors such as personal health consciousness, prior experience with hydroponic products, and exposure to healthy lifestyle trends on social media. Data were collected through a structured questionnaire consisting of multiple indicator statements related to price perception, product quality, consumer preferences, and demographic attributes. However, this study has several limitations, including a relatively small sample size limited to 100 respondents, a geographically restricted research area (Pekanbaru City), and the use of self-reported data, which may introduce response bias. Future studies are recommended to use larger and more diverse samples and to incorporate additional variables such as environmental awareness, marketing exposure, and cultural influences to strengthen the generalizability of the findings.
Analysis of Indonesian Coffee Production, Area, and Consumption Trends in 2022-2026: Opportunities and Challenges in Maintaining the Sustainability of the National Coffee Sector Dedi Zargustin; Desma Harmaidi; Niken Nurwati; Neng Susi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 12 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i12.321

Abstract

This study analyzes the projections of coffee production, area, and consumption in Indonesia in the period 2022–2026 to identify opportunities and challenges in the sustainability of the national coffee sector. A descriptive qualitative approach is employed, using secondary data processed through multiple regression methods and ARIMA models for trend estimation. Secondary data were processed using multiple regression methods and ARIMA models for trend estimation. The results of the analysis show that coffee production tends to be stagnant with an average of 790,103 tons per year, experiencing an average annual decline of 0.12%. Meanwhile, the coffee area shows an average positive growth trend of 0.66% per year, reaching 1,296,254 hectares in 2026. Domestic consumption decreased by an average of 1.19% per year, from 379,655 tons in 2022 to 361,837 tons in 2026. Net coffee exports actually increased consistently by an average of 0.83% per year. This study concludes the need to increase productivity and diversify the domestic market to maintain the sustainability of the coffee sector, amid increasing exports and changing consumption trends. The need for strategies to address declining domestic consumption and stagnating production trends, despite positive growth in coffee cultivation areas and net exports. It emphasizes recommendations such as adopting sustainable farming practices, increasing productivity through technological innovation, and diversifying coffee products to cater to both domestic and international markets. Additionally, it suggests strengthening Indonesia’s competitiveness in the global coffee market by investing in branding, marketing, and value-added products.
Co-Authors Adi Sutanto Asgami Putri Jabal Tarik Ibrahim Neng Susi Niken Nurwati SYAFRANI SYAFRANI