Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JUEBIR: Journal of Economics and Business Research
Shekar Maulida Salsabila
UIN Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh marketing mix terhadap minat memiliki tabungan easy wadiah pada Bank Syariah Indonesia Fifi Nur Haryanti; Shekar Maulida Salsabila; Mufti Arief Arfiansyah
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7292

Abstract

Indonesia is a country with a majority Muslim population. Where many Indonesian people should manage their finances through Islamic banks. However, in reality, the market share of Islamic banks is still small compared to conventional banks. It is necessary to do research on the interest of the Indonesian people to have Islamic bank products. This study aims to analyze the influence of the marketing mix on the intention to have easy wadiah savings at Bank Syariah Indonesia. This study uses a data processing tool in the form of SPSS. This type of research is quantitative primary data with simple random probability techniques and data collection using a questionnaire of 142 respondents. The research variable uses the 4P marketing mix theory. Based on the test results, it shows that product, price, and promotion variables affect the interest in having easy wadiah savings at BSI. Meanwhile, the location variable does not affect interest in having easy wadiah savings at BSI
Co-Authors Fifi Nur Haryanti Mufti Arief Arfiansyah