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All Journal IMPACTS: International Journal of Empowerment and Community Services
Suddin Bin Lada
Universiti Malaysia Sabah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Programs for Developing Homestay Entrepreneurs through Ai-driven Marketing and Entrepreneurship Kelvin Yong; Y.L. Adeline Tam; Priscilla Shak; Kamsilawati Kamlun; Suddin Bin Lada; Brahim Chekima; Rudy Ansar; Lim Ming Fook
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 1 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i1.18207

Abstract

Purpose of Study – The purpose of this knowledge transfer program is to facilitate the development of homestay entrepreneurs in Sabah through a tailored training program focusing on AI-driven marketing and entrepreneurial mindset. Methods - The study was conducted through a knowledge transfers program focusing on homestay entrepreneurs from Menggatal, Inanam, and Kota Belud in Sabah, Malaysia. A total of 33 homestay entrepreneurs and 9 coordinators participated in the training, which consisted of two main modules: (1) Entrepreneurial Mindset Development and (2) AI-driven Marketing and (3) Facebook posting. The program was implemented through lectures, hands-on workshops, and surveys. Data was collected from participants via survey questionnaires to assess their challenges and track the effectiveness of the training. Results and Discussion - These outcomes show that AI-driven marketing and entrepreneurial development can help homestay businesses attract more tourists, boost the local economy and create creative content in their social media platforms. Conclusion -The program effectively addressed key challenges for Sabah's homestay entrepreneurs by improving their entrepreneurial skills, marketing strategies, and social media proficiency. Participants gained stronger business insights, enhanced marketing capabilities, and embraced digital tools. By adopting AI-driven marketing techniques, they are now better equipped to promote their homestays locally and internationally. Ongoing monitoring will support long-term success and sustainable growth of Sabah’s homestay industry. Keyword: Homestay, entrepreneur homestay, Sustainable development, AI
Strengthening Noble Work Culture in MSMEs Through Motivational Interviewing: An Explore-Evoke-Plan Approach Ignatius Soni Kurniawan; Suddin Bin Lada; Umi Wahidah; Ratih Kusumawardhani; Shifa Megarani
IMPACTS: International Journal of Empowerment and Community Services Vol. 5 No. 1 (2026)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v5i1.23121

Abstract

Purpose ­ MSME development programs have generally focused on strengthening technical aspects such as marketing, product innovation, and operational management. However, the values that shape entrepreneurs’ daily work behavior also play an important role in sustaining business performance. This community service program was conducted to strengthen noble work culture among MSMEs in the Special Region of Yogyakarta through a reflective approach based on Motivational Interviewing (MI). Methods - The program involved MSMEs operating in the culinary and fashion sectors in the Special Region of Yogyakarta. The MI approach was adapted into three stages: explore, evoke, and plan. Activities were carried out through observation, semi-structured interviews, reflective discussions, mentoring, and documentation. Result and discussions - The findings revealed that values such as honesty, discipline, responsibility, teamwork, commitment, friendliness, and service orientation had already become part of participants’ daily business practices. However, most participants had not associated these values with service quality, customer trust, workplace relationships, or business sustainability. The reflection process encouraged participants to reconsider the role of these values in business management and formulate strengthening strategies tailored to the needs of their respective enterprises. The resulting commitments included improving service quality, strengthening teamwork, conducting more regular work evaluations, enhancing employee responsibility, and reinforcing work discipline. Conclusion - The explore, evoke, and plan stages provided MSME owners with an opportunity to recognize values that had long been practiced within their businesses but had not been fully understood as an important part of business management. Strengthening noble work culture can complement MSME development programs that have traditionally emphasized technical and managerial aspects.
Co-Authors Brahim Chekima Ignatius Soni Kurniawan Kamsilawati Kamlun Kelvin Yong Lim Ming Fook Priscilla Shak Ratih Kusumawardhani Rudy Ansar Shifa Megarani Umi Wahidah Y.L. Adeline Tam