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All Journal Tourism Economics, Hospitality, and Business Management Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Lydia De Vega
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemasaran Destinasi Pariwisata Melalui Digitalisasi Marketing Berbasis Community Based Tourism (CBT) Di Desa Wisata Tipang Kecamatan Bakti Raja Kabupaten Humbang Hasundutan Lydia De Vega
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.371

Abstract

Tourism potential needs to take advantage of digital marketing so that all attractions and tourist attractions are increasingly known to all levels of society. The participation of local communities is very necessary, therefore, digitalization of community-based tourism (CBT)-based marketing is needed. Descriptive qualitative research methods, to obtain data used questionnaires and interviews. From this research, it was found that digital marketing has been implemented well. Information and other things about tourism potential can be accessed by anyone. Tourist visits can book tour packages digitally. Likewise with the participation of the community in the local village.
Peran Nilai Spiritualitas dalam Pengembangan Desa Wisata Berbasis Masyarakat: Studi Kasus Desa Wisata Silalahi II, Kabupaten Dairi Lydia De Vega
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7653

Abstract

Community-based tourism succeeds only when the values villagers already live by are treated as development assets rather than mere cultural backdrop. This qualitative descriptive study examines the role of spiritual values in the community-based development of Silalahi II Tourism Village, Silahisabungan District, Dairi Regency, a lakeside settlement within the Toba Caldera UNESCO Global Geopark. Data were collected through in-depth interviews with three purposively selected key informants (a tourism village manager, a community elder, and a local homestay entrepreneur), participatory observation, and documentation study, then analyzed using an interactive reduction-display-conclusion model and verified through source and technique triangulation. The findings show that spirituality in Silalahi II is enacted rather than merely professed: it appears as gotong royong (mutual cooperation, locally termed marsiadapari) in preparing customary events and welcoming tourists, gratitude toward Lake Toba as a divine gift to be safeguarded, moral responsibility for cleanliness and village image, reverence for Batak ancestral heritage, and a Christian-inflected hospitality ethic. These values function as social capital that strengthens collective participation, shapes sincere hospitality, and sustains environmental stewardship. The study concludes that spirituality operates as an unseen moral infrastructure beneath community-based tourism that planners should deliberately integrate, alongside continued capacity building in destination management and digital marketing, to secure the long-term sustainability of Silalahi II.
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