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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat Nomico
Al Ishaqi, M. Afthon
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Tekhnologi Dalam Membangun Ekonomi Masyarakat Desa Ketapang Lor: Digitalisasi Pemasaran Sebagai Solusi Problematika Marketing Kekinian Al Ishaqi, M. Afthon; Albar, Kholid; Rolianah, Wiwik Saidatur; Arifiansyah, Farhadi; Istifadhoh, Nurul
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i1.3772

Abstract

Digital transformation has changed the marketing landscape, offering new opportunities for rural areas to boost the local economy through marketing digitalization. This program aims to improve the digital literacy and marketing skills of the Ketapanglor Village community, focusing on the use of digital platforms to market local products. The program used a qualitative approach with descriptive methods, involving observation, in-depth interviews, and Focus Group Discussions (FGDs). Training and mentoring were provided to participants consisting of PKK mothers, MSME owners, and individuals interested in becoming affiliators. Results showed significant improvements in participants' digital literacy and marketing skills, which contributed to an average 30% increase in sales of local products. Key challenges faced include limited technological infrastructure and participant motivation. Ongoing support and collaboration with local stakeholders were identified as key factors to overcome these barriers. The program successfully improved the economic welfare of the Ketapanglor Village community and contributed to the development of the digital economy at the local level. The implications of the findings emphasize the importance of improving technological infrastructure and continued training to ensure the sustainability of the program. The program can serve as a model for other regions in implementing digital marketing strategies.
BMT Nu Sidey's Strategy in Realized UMKM Financing with Sharia Economic Principles al ishaqi, M. Afthon; Muhlis, Muhlis
Nomico Vol. 3 No. 1 (2026): Nomico-February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/z71dsh20

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) has a strategic role in the growth of the community's economy. One of the financial institutions based on sharia concepts that plays a role in empowering and prospering MSMEs is Baitul Maal wat Tamwil (BMT). The aim of this research is to determine the application of the sharia economic principles in building and developing MSMEs in the BMT NU Sidayu area. The research method used is a qualitative approach with data collection techniques through observation, interviews and documentation. The research results show that the application of sharia economic principles at BMT NU Sidayu is able to increase access to capital, business assistance, and the welfare of MSME players. A fair, transparent and partnership-based financing system is the main factor in encouraging the development of MSMEs in the region.
Co-Authors Arifiansyah, Farhadi Istifadhoh, Nurul Kholid Albar Muhlis Muhlis Rolianah, Wiwik Saidatur