Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Ali, A.J.
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Driving Sustainable Growth: The Key Success Factors of a Bank in Malaysia Sin, Liem Gai; Chien, Ng Wei; Liu, Jia Xin; Li, Wei Chen; Zhang, Li Xin; Li, Xin Tong; Sun, Yue Fei; Ali, A.J.; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3829

Abstract

In today's fast-paced era, it is very important to maintain the awareness of sustainable development, and this awareness is particularly important in the development of banks. Hong Leong Bank is a multinational bank in Malaysia and one of the top five banks in Malaysia. It currently has more than 300 branches in Malaysia. The bank is technology-focused and focused on financial capabilities to serve customers in five regions. To develop better, the Bank must consider sustainable development strategies. Our research surveys and data combine to explore what kind of sustainability strategy the company implements to enable successful sustainable development. Through a sample questionnaire survey, we investigated how more than 100 banks from all walks of life are sustainable. The survey shows that it should be discussed from the perspective of the customer. First, environmental and social responsibility, pay attention to integrity, cherish employees, and integrate into the community. Our study highlights the need for a sustainability strategy in banks and explores the key factors for the successful development of Hong Leong Bank, which will help to improve the company's future development and user experience.
Examining Factors Influencing Customer Loyalty in the Electronic Product Market: Strategies for Enhancing Brand Loyalty Gai Sin, Liem; Chien, Ng Wei; Chongya, Gong; Qingyu, Li; Rathi, Hamaad Nisar; Tao, Zhou; Poovendren, Amrithaa; Ali, A.J.; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3835

Abstract

This study integrates Oliver’s four-stage loyalty model to examine the influence of technological innovation, cultural adaptability, and personalized customer experiences on cognitive, affective, conative, and action loyalty. The study employs a mixed-method research design, incorporating both quantitative and qualitative approaches, with Huawei as the focal case study. A non-probability convenience sampling technique was used to select 150 respondents from diverse demographics. Data collection involved structured surveys and semi-structured interviews, with survey items measuring brand image, brand quality, customer satisfaction, social media interaction, and localization perception on a five-point Likert scale. Regression analysis results indicate that social media interaction (? = 0.648) and customer satisfaction (? = 0.191) significantly enhance public image, supporting H3 and H4. However, brand image and brand quality show no significant effect, leading to the rejection of H1 and H2. Additionally, localization perception strongly influences sustainability perception (? = 0.664), while brand quality has a moderate impact (? = 0.289). These findings highlight the pivotal role of digital engagement and localized strategies in fostering customer loyalty. The study offers actionable insights for electronic brands to enhance global market positioning and sustain competitive advantage.
Co-Authors Chien, Ng Wei Chongya, Gong Gai Sin, Liem Kee, Daisy Mui Hung Li, Wei Chen Li, Xin Tong Liu, Jia Xin Poovendren, Amrithaa Qingyu, Li Rathi, Hamaad Nisar Sin, Liem Gai Sun, Yue Fei Tao, Zhou Zhang, Li Xin