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Widia Lestari, Elsa
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN DI ERA DIGITAL DALAM MENINGKATKAN PENJUALAN Widia Lestari, Elsa; Inez Fitria; Miftahul Jannah; Meriyana, Shinta; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.111

Abstract

Perkembangan teknologi di era digital telah mengubah cara perusahaan berinteraksi dengan pelanggan, menjadikan strategi pemasaran digital sebagai aspek penting untuk meningkatkan penjualan produk. Pelanggan kini memiliki akses luas dan mudah terhadap informasi produk dan layanan, sehingga perusahaan perlu mengembangkan pendekatan yang efektif dan efisien untuk menjangkau pasar. Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran digital yang efektif dalam meningkatkan interaksi dengan pelanggan potensial. Metode yang digunakan melibatkan studi literatur dan analisis data terkait penggunaan platform digital seperti media sosial, situs web bisnis, serta teknologi informasi dalam pemasaran. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dirancang sesuai dengan preferensi target pasar, dengan pendekatan interaktif dan penggunaan teknologi terkini, mampu meningkatkan keterlibatan pelanggan secara signifikan. Kesimpulannya, pemanfaatan teknologi informasi dan strategi digital yang tepat menjadi kunci keberhasilan bisnis di era digital.
PENGUKURAN KINERJA KEUANGAN BERBASIS MAQASHID SYARIAH INDEX Widia Lestari, Elsa; Inez Fitria, Inez; Miftahul Jannah; Meryana, Shinta; Sundari, Asri
Jurnal Pelita Nusa Vol 5 No 1 (2025): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v5i1.124

Abstract

This study aims to measure the performance of Islamic banks using the Maqashid Syariah Index (MSI) approach, which focuses on three main objectives, namely tahzib al-fard (individual education), iqamah al-'adl (enforcement of justice), and jalb al-maslahah (maintenance of benefits). This approach is different from conventional methods such as CAMELS and EVA ratios which focus more on financial aspects. The research uses a qualitative method with a descriptive approach based on library research. The results of the study show that the implementation of MSI provides a more comprehensive picture of the performance of Islamic banks because it is able to assess financial aspects as well as social functions according to sharia principles. These findings confirm the importance of using MSI as an alternative to measuring the performance of Islamic banking to be in line with the goals of maqashid sharia.
Co-Authors Inez Fitria Inez Fitria, Inez Meriyana, Shinta Meryana, Shinta MIFTAHUL JANNAH Sundari, Asri