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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Andrina, Anak Agung Ayu Puty
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Decision Sciences, Operations Research & Management

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PENGARUH UBIQUITOUS CONNECTIVITY, PRIVACY CONCERN, DAN INFORMATION OVERLOAD TERHADAP NIAT GENERASI Z UNTUK MENGHENTIKAN PENGGUNAAN PLATFORM TOKOPEDIA DI SURABAYA Febiola, Febiola; F.C.W. Sutrisno, Timotius; Andrina, Anak Agung Ayu Puty
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.59382

Abstract

The rapid development of digital transformation has significantly impacted the advancement of various shopping platforms, supporting changes in societal lifestyles. This study examines the behavior and motivation of Generation Z in Surabaya regarding online shopping. Factors such as Ubiquitous Connectivity, Privacy Concern, and Information Overload were analyzed to determine their impact on the intention to discontinue using the Tokopedia platform. The research employed a purposive sampling method, gathering respondents from Generation Z in Surabaya and analyzing the data using structural equation modeling. The findings indicate that Ubiquitous Connectivity, Privacy Concern, and Information Overload influence Generation Z's intention to discontinue using the Tokopedia platform in Surabaya. These findings highlight the importance of addressing Ubiquitous Connectivity, Privacy Concern, and Information Overload, as well as discontinuation intentions, for platform providers targeting Generation Z
ANALISIS FAKTOR PENENTU NIAT PENGGUNAAN E-COMMERCE DI KALANGAN GENERASI Z: STUDI PADA UBIQUITOUS CONNECTIVITY, INFORMATION TRANSPARENCY, DAN INFORMATION OVERLOAD Halim, Joceline Eloysa; F.C.W. Sutrisno, Timotius; Andrina, Anak Agung Ayu Puty
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.59383

Abstract

The growth of e-commerce in Indonesia has encouraged people to adopt online shopping. Shopee, as one of the global e-commerce platforms, has successfully dominated the Indonesian market. This study aims to examine the influence of Ubiquitous Connectivity, Information Transparency, and Information Overload on Usage Intention. The study employs Protection Motivation Theory (PMT) and Information Processing Theory (IPT). The method used is quantitative with a purposive sampling technique. Data were analyzed using SEMPLS through a structural equation model, with respondents from Generation Z in Surabaya. The results of this study reveal that Ubiquitous Connectivity, Information Transparency, and Information Overload significantly influence Usage Intention. These findings highlight the importance of Ubiquitous Connectivity, Information Transparency, Information Overload, and Usage Intention in e-commerce, particularly among Generation Z. This study is expected to help e-commerce platforms enhance their applications to provide better convenience for users.
Co-Authors F.C.W. Sutrisno, Timotius Febiola, Febiola Halim, Joceline Eloysa