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All Journal IRJE (Indonesian Research Journal in Education)
Dirgantari , Puspo Dewi
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Formulating the performance improvement strategy for Indonesian higher education in the digital era Purnamasari, Linda Mauliani; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari , Puspo Dewi
Indonesian Research Journal in Education |IRJE| Vol. 10 No. 2 (2026): IRJE |Indonesian Research Journal in Education| in Progress|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v10i2.52696

Abstract

This study aims to formulate a performance improvement strategy for Indonesian higher education institutions in the digital era. A qualitative approach, using in-depth interviews with 10 purposively selected higher education management experts, was employed. Participants were chosen based on their expertise and experience in autonomous public universities. Data were collected over 81 days via online interviews and analyzed using six-stage thematic analysis. The findings identify three strategic stages. First, institutions should develop digital capability (DC) and organizational agility (OA) as foundational capacities. Second, DC and OA act as key enablers of the digital transformation strategy (DTS). Third, DTS can be strengthened by focusing on electronic customer relationship management (E-CRM) to deliver data-driven, personalized services. This study proposes a structured framework for digital transformation in higher education. However, the findings are limited to expert perspectives and require further validation through broader, longitudinal studies.
Co-Authors Agus Rahayu Fahlevy, Reza Lili Adi Wibowo Purnamasari, Linda Mauliani Vanessa Gaffar