Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan
Setyaningsih Sri Utami, Wahyu Mudomo, Ernawati &
Ekonomi dan Kewirausahaan
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK ENVI DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MODERASI Setyaningsih Sri Utami, Wahyu Mudomo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 16, No 4 (2016): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.224 KB)

Abstract

The purpose of this study was to determine what factors are affecting the sales increase in the production of wall paint brand Envi PT Indaco and what factors most dominant influence. The hypothesis of this study is suspected factors that affect the sales increase in the production of wall paint brand Envi PT Indaco is a factor of promotion mix. Sources of data in this research is secondary data obtained from PT Indaco and primary data obtained from questionnaires to 100 respondents. Data were analyzed using multiple linear regression and test of absolute difference. The results showed that the promotion mix negatively affect purchasing decisions. The product quality has positive influence on purchase decisions. The quality of the product does not moderate promotion mix on purchasing decisions.Keywords: promotion mix , product quality , purchasing decisions
Co-Authors