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All Journal Al-Mal:Jurnal Akuntansi dan Keuangan Islam Indo-Fintech Intellectuals: Journal of Economics and Business
Reza, Fahry
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Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

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THE EFFECT OF DIFFERENTIATION STRATEGY, PRODUCT QUALITY, COMPETITIVENESS, AND SOCIAL CAPITAL ON BUSINESS SUSTAINABILITY OF ONLINE BASED SMES Islam, Azmi Muhammad; Ningsih, Nikem Kurnia; Reza, Fahry; Zahran, Rifda Muthy; Yulistyono, Agus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3241

Abstract

This study aims to examine the effects of differentiation strategy, product quality, competitiveness, and social capital on the business sustainability of online-based Small and Medium Enterprises (SMEs). Using a quantitative approach and Structural Equation Modeling (SEM) with SmartPLS, data were collected from owners and managers of online-based SMEs in Indonesia. The results show that all four variables—differentiation strategy, product quality, competitiveness, and social capital—have a significant and positive impact on business sustainability. These findings suggest that an integrated strategic, quality, and relational approach is essential for SMEs to thrive in competitive digital environments. The study contributes to the growing literature on digital entrepreneurship and provides practical insights for SME development and policymaking.
Co-Authors Aliyah, Fatimah Islam, Azmi Muhammad Juliansyah, Ari Nikem Kurnia Ningsih Yulia Wulandari, Yulia Yulistyono, Agus Zahran, Rifda Muthy