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All Journal Jurnal Sistem Informasi dan Bisnis Cerdas Prosiding SeNTIK STI&K
Pangestika, Angga
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Prosiding SeNTIK STI

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Perbandingan Algoritma K-Means dan Hierarchical Clustering untuk Pengelompokan Data Pengunjung Mall Pangestika, Angga
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Penelitian ini membandingkan performa K-Means dan Hierarchical Clustering untuk segmentasi pelanggan mall. K-Means unggul dalam kecepatan, sedangkan Hierarchical memberikan analisis lebih mendalam
Co-Authors Widianti, Linda Wahyu