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All Journal Global Leadership Organizational Research in Management
Aulia Fitriyatni Rizkiana
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Decision Sciences, Operations Research & Management Social Sciences

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Analisis Strategi Pemasaran PT Genta Trikarya dalam Meningkatkan Volume Ekspor Aulia Fitriyatni Rizkiana
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1609

Abstract

PT Genta Trikarya is a company that manufactures guitars with international standards. Currently, the company requires an appropriate alternative strategy to increase its export volume. In the competitive export landscape, the company must be able to adapt to the dynamics of the global market. Marketing strategy is a key element in exports that can help the company create new revenue streams and reach new consumers in the global market. The purpose of this study is to design a more effective marketing strategy to assist PT Genta Trikarya in increasing the export volume of its products. This research employs qualitative approach, using internal and external factor analysis through SWOT analysis and marketing mix strategy. The results of the SWOT analysis indicate that leveraging strengths and opportunities is the appropriate strategy. Furthermore, in the marketing mix analysis, strategies are determined based on product, price, place, and promotion suitable for the company
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