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All Journal EKONOMIKA45 Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi dan Pembangunan Indonesia Global Leadership Organizational Research in Management Bersama : Jurnal Pengabdian Masyarakat
Devie Mathilda Lumentut
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Usaha Mikro Terhadap Pertumbuhan Ekonomi Kecamatan Girian Kota Bitung Devie Lumentut
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2456

Abstract

Micro business activities fields that can develop and are consistent in the national economy. Micro, are a good place for the creation of jobs planned by the government, private sector and individual business actors. As for the purpose of this study is to determine the growth and correlation of micro businesses affect the economic growth of Girian Vilagge, Biyung City. In this study using quantitative methods, namely analyzing and interpreting relationships between variables through accurate data and the latest in accordance with the problems in the study this by using simple linear regression analysis. The results of the study show that the growth variable of Micro Business (X) has a significant value of 1.97 and the relationship of X and Y can be seen from the value of the Pearson correlation that is equal to 0.690 if we see from the guidelines the degree of Pearson correlation is located in section number 4 namely if the value Pearson correlation 0.61 to 0.80 means the level of relationship between variable X and variable Y is strong correlation.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen pada PT. Samudera Mandiri Sentosa Bitung Devie Mathilda Lumentut; Silfia Karlina Walo
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1615

Abstract

The influence of product quality and brand image on consumer purchasing decisions at PT. Samudera Mandiri Sentosa Bitung. Department of Business Administration Dua Sudara Bitung College of Business and Management Bitung 2024. Problems regarding the influence of product quality and brand image on purchasing decisions at PT. Samudra Mandiri Sentosa in Bitung City. This research aims to see the influence. The population of this research is all consumers of PT. Samudera Mandiri Sentosa and samples were taken from 50 consumers. This research is quantitative research. This research data uses a questionnaire which is calculated using prerequisite tests and statistical tests. The results of this research concluded: there is an influence on product quality, brand image and consumer purchasing decisions.
Analisis Kinerja Karyawan Terhadap Pendapatan di CV. Goodspeed Coffee Bitung Devie Mathilda Lumentut; Carolin Felisitas Telah
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 4 (2024): November : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i1.1149

Abstract

This study aims to analyze the efforts made by the management of CV Goodspeed Coffee Bitung to improve employee performance and company revenue, as well as to identify the factors influencing employee performance. Additionally, this research examines the impact of employee performance on customer satisfaction and loyalty. A qualitative approach was used to gather in-depth information through interviews, observations, and documentation. The findings show that CV Goodspeed Coffee's management has implemented strategies such as setting clear work targets and conducting regular training to improve employee performance. Factors influencing employee performance include work discipline, skills, and positive attitudes. Good employee performance has been shown to have a positive impact on customer satisfaction and loyalty, which in turn increases the company's revenue. This study is expected to contribute theoretically to the development of human resource management and provide practical benefits for the company, academia, and the author for further development in the field of employee performance management.
Pengalaman Kepercayaan Merek, Keamanan, dan Perilaku Konsumen dalam Keputusan Pembelian: Studi Fenomenologi pada Ibu Rumah Tangga di Kota Bitung Devie Mathilda Lumentut
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4306

Abstract

This study aims to explore the experiences of housewives in Bitung City related to brand trust, safety, and consumer behavior in making purchasing decisions. Using a qualitative phenomenological approach, this study explores an in-depth understanding of how aspects of brand trust and product safety perceptions influence consumer behavior in the context of everyday life. Data were collected through in-depth interviews with purposively selected participants to ensure the relevance of their experiences to the focus of the study. The results of the analysis indicate that brand trust plays an important role in building consumer loyalty, especially when the brand is able to meet quality expectations and provide a sense of security. In addition, the perception of product safety, especially household consumption products, is a major determining factor in making purchasing decisions. The findings also reveal that housewives tend to prioritize brands that have a good reputation and are transparent in providing product information. This study contributes to the literature on consumer behavior by highlighting the importance of brand trust and safety in shaping purchasing decisions, especially among housewives. These findings are expected to be a reference for manufacturers and marketers in designing more effective marketing strategies that focus on increasing product trust and safety.
STRATEGI PROMOSI DAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL UNTUK MENINGKATKAN PENJUALAN USAHA MIKRO DI KELURAHAN PINOKALAN KECAMATAN RANOWULU Devie Mathilda Lumentut
Bersama : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v1i1.248

Abstract

Saat ini teknologi berkembang sehingga mendorong perubahan perilaku masyarakat dalam berbelanja, ini dapat menjadi peluang bagi usaha mikro sebagai strategi pemasaran yaitu dengan memanfaatkan media sosial. Namun masih banyak pelaku usaha mikro yang belum mengetahui cara untuk mengoptimalkan media sosial sebagai sarana untuk promosi dan pemasaran produknya. Oleh karena itu diperlukan kegiatan pengabdian masyarakat kepada masyarakat khususnya pelaku usaha mikro agar dapat mengembangkan usaha terutama dalam hal penjualan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Penelitian ini bertujuan untuk memberikan pengetahuan kepada pelaku usaha tentang pentingnya mengoptimalkan media sosial sebagai sarana untuk promosi dan pemasaran bagi usaha mikro. Hasil dari penelitian ini adalah dengan dilaksanakan kegiatan pelatihan promosi dan pemasaran melalui media sosial, masyarakat khuhusnya pelaku usaha mikro mengerti dan menambah pengetahuan tentang cara mengoptimalkan media sosial sebagai sarana promosi dan pemasaran
PEMANFAATAN MEDIA SOSIAL (FACEBOOK) UNTUK MENINGKATKAN BISNIS BAGI KELOMPOK USAHA MIKRO DI KELURAHAN PINOKALAN Devie Mathilda Lumentut
Bersama : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v1i2.249

Abstract

Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan pada Kelompok Usaha Mikro di Kelurahan Pinokalan Kecamatan Ranowulu Kota Bitung. Permasalahan yang dihadapi adalah pelaku usaha masih menggunakan strategi pemasaran secara konvensional dalam memasarkan produknya sehingga ruang lingkup pemasaran masih terbatas serta minimnya pengetahuan dan keahlian dalam memanfaatkan media sosial khususnya Fecebook sebagai sarana pemasaran sehingga pelaku usaha masih bingung bagaimana cara melakukan pemasaran. Kegiatan yang dilaksanakan berupa sosialisasi dengan metode yang digunakan adalah ceramah, diskusi, serta evaluasi program. Hasil yang dicapai adalah pengetahuan mitra tentang pengenalan sosial media khususnya Facebook, strategi pemasaran online melalui media sosial (Facebook) dalam kegiatan usaha, dan tutorial akun facebook yang digunakan untuk bisnis meningkat. Selain itu, pengetahuan mitra untuk memanfaatkan media sosialnya seperti facebook sebagai sarana meningkatkan bisnis bagi kelompok Usaha Mikro.
Co-Authors Carolin Felisitas Telah Silfia Karlina Walo