Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Global Leadership Organizational Research in Management
Ida Nur Aprilia
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas Pendengar RRI Pro 1 Fm 91.2 Mhz Jakarta Ida Nur Aprilia; Ety Nurhayaty
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.1772

Abstract

In the era of increasingly strict media digitalisation, it encourages the birth of various new media, especially those related to advances in the information technology sector which provide alternative access. Service quality is very important for companies, with the quality of service provided can affect satisfaction and will have an impact on long-term loyalty to RRI PRO 1 Jakarta listeners. The purpose of this study was to determine the effect of service quality and satisfaction on the loyalty of RRI PRO 1 Jakarta listeners. The analysis method in this study uses several test stages ranging from validity test, reliability test, normality test, multicolinerity test, heteroscedasticity test, linearity test, multiple linear regression, t test, f test, determination test. The sampling method in this study was purposive sampling technique. The results showed that the service quality variable had a positive and significant effect on listener loyalty with a value of 0.028> 0.05, while the satisfaction variable had a significant effect on loyalty with a value of 0.012> 0.05 while in the simultaneous hypothesis test, service quality and satisfaction had a positive effect on the loyalty of RRI PRO 1 Jakarta listeners obtained an F value of 7.535.
Co-Authors Nurhayaty, Ety