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All Journal Global Leadership Organizational Research in Management Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah
Karimah Karimah
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Religion Decision Sciences, Operations Research & Management Social Sciences

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The Effect of Social Media Marketing Towrds Customer-Brand Engagement : The Phenomenon in Luxury Fashion Bags Brand’s in Jakarta Karimah Karimah; Diana Sari
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.1842

Abstract

This study examines the effect of social media marketing on customer-brand engagement in the luxury fashion bags sector in Jakarta. By leveraging the growing importance of social media as a marketing tool, this research aims to understand how various dimensions of social media marketing—entertainment, customization, interaction, electronic word-of-mouth (eWOM), and trendiness—influence customer-brand engagement and self-brand connection. Using a quantitative approach, data was collected through surveys distributed to consumers of luxury fashion bags in Jakarta. The analysis reveals a positive correlation between social media marketing efforts and customer-brand engagement, with self-brand connection acting as a significant mediating factor. The findings highlight the necessity for luxury brands to strategically utilize social media to enhance consumer relationships and engagement, providing practical insights for marketers in optimizing their social media strategies.
Konsep Religiosity Index dalam Perspektif Hadis Tarbawi dan Relevansinya terhadap Pendidikan Islam Karimah Karimah; Lisa Wahyuni Lubis; Neisya Ardana Lubis; Dwi Meutia Hasni
Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah Vol. 3 No. 2 (2026): Juni: Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/hidayah.v3i2.2187

Abstract

This study examines the relevance of the religiosity index to Islamic education from the perspective of Tarbawi hadith. The study is motivated by the tendency of religiosity research to focus primarily on ritual and spiritual dimensions, while social, moral, and educational dimensions have not been sufficiently integrated within the framework of Tarbawi hadith. The purpose of this study is to analyze the concept of the religiosity index based on the hadith of Prophet Muhammad ﷺ and to explain its relevance to Islamic education. This study employs a qualitative approach using library research by reviewing hadith literature, books, and scholarly journals related to religiosity and Islamic education. Hadith analysis was conducted thematically by classifying hadith based on educational values, including morality, social awareness, discipline, responsibility, patience, and tolerance. The findings indicate that, from the perspective of Tarbawi hadith, the religiosity index is multidimensional, encompassing aspects of faith, worship, morality, social interaction, discipline, responsibility, tolerance, and patience. These values are highly relevant to the objectives of Islamic education in shaping students’ religious character. Furthermore, the religiosity index can function as an evaluative instrument to measure the success of religious character development in educational settings. The findings also imply that Islamic education should emphasize a balanced integration of spiritual, moral, and social dimensions to comprehensively develop students’ religious character.
Co-Authors Diana Sari Dwi Meutia Hasni Lisa Wahyuni Lubis Neisya Ardana Lubis