Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika)
Budiman, Jovito Bryant
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Studi Penetrasi Applikasi Media Sosial Instagram Sebagai Media Pemasaran Digital Pada UMKM Budiman, Jovito Bryant; Deu, Indasari
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 10, No 1 (2025): Edisi Februari
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v10i1.870

Abstract

Digital marketing is one of the important elements in the product sales strategy in the digital era. Developing technology and increasing internet penetration allow MSMEs to reach a larger audience. An effective digital marketing strategy can increase product visibility, attract potential customers, and increase sales. Widely used social media such as Instagram is very effective as a means of marketing communication, building brand awareness and engagement with customers, as well as expanding business networks through attractive and interactive content. This research applies the Systematic Literature Review method. Based on the results of the systematic literature review, the authors found 30 selected articles for descriptive analysis. By examining the research that has been done previously on the influence of Instagram social media on the world of digital marketing, the author will conclude how much impact Instagram social media has on the current digital marketing world.
Co-Authors Deu, Indasari