Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika)
Sibara, Lisa
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analyzing E-Commerce Customer Loyalty Using The E-Service Quality Method Sibara, Lisa; Sihombing, Denny Jean Cross
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 8, No 2 (2023): Edisi Agustus
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v8i2.650

Abstract

Indonesia is a country of e-commerce service users that occupies the first globally. In Indonesia's increasingly fierce e-commerce competition, users are faced with various choices, so user loyalty in using one application is critical. Therefore, it is necessary to analyze user loyalty in e-commerce. This study measures customer loyalty to e-commerce, especially the Bukalapak application. This research uses a purposive sampling technique and an e-service quality measurement method. The results of this study are of the eight hypotheses proposed; there are five rejected hypotheses, namely the variables tangible, reliability, responsiveness, assurance, and fulfillment have no positive effect on satisfaction, and there are three accepted hypotheses, namely the variables privacy, compensation, and contact have a positive effect on satisfaction
Co-Authors Denny Jean Cross Sihombing