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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Mateus Andhi Kurniawan
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Currency Dan Co-Creation Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction Bima Ardiyanto Wibowo; Mateus Andhi Kurniawan; Siti Mujanah; Achmad Yanu Alif Fianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6018

Abstract

Customer satisfaction is one of the key drivers of customer loyalty, both for products and services. This study investigates the influence of service quality, brand image, and cost on customer satisfaction, as well as whether customer satisfaction serves as an effective mediator. The research surveyed general patients of Tritya Eye Clinic Surabaya. Sampling was conducted using a purposive sampling method with specific considerations, resulting in 154 respondents. The data were analyzed using Structural Equation Modelling (SEM). The findings indicate that service quality, brand image, and cost contribute positively to customer satisfaction. The study also confirms that customer satisfaction mediates the relationship between service quality, brand image, and cost with customer loyalty. This research contributes to understanding operational management by applying the framework of service quality, brand image, and cost in the context of healthcare service providers.
Pengaruh Kepercayaan dan Kenyamanan Terhadap Loyalitas dengan Kepuasan Pasien Rawat Jalan Sebagai Intervening di Klinik Mata Tritya Surabaya Mateus Andhi Kurniawan; Bima Ardiyanto Wibowo; Siti Mujanah; Achmad Yanu Alif Fianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.6037

Abstract

Customer satisfaction is one of the things that triggers customer loyalty to a product or service. This study investigates the effect of trust and convenience on customer satisfaction. It also investigates whether customer satisfaction is a good mediator. This study surveyed patients at Tritya Eye Clinic Surabaya. Using purposive sampling method with sample criteria being patients who have been treated at the Clinic, 152 respondents were obtained. The data was then analyzed using Structural Equation Modeling. The findings show that trust and convenience contribute positively to customer satisfaction. The study also proved that customer satisfaction mediates the relationship of trust and convenience to customer loyalty. This study contributes to understanding marketing management using the trust and convenience framework in healthcare companies, which can also be applied to other general companies.
Co-Authors Achmad Yanu Aliffianto Bima Ardiyanto Wibowo Siti Mujanah