Maiyati Eka Putri
Program Studi D4 Usaha Perjalanan Wisata, STP AMPTA Yogyakarta

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Hubungan Karakteristik Wisatawan Milenial Indonesia Terhadap Pilihan Paket Wisata di Tugu Wisata Tour Travel Yogyakarta Maiyati Eka Putri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7136

Abstract

This study entitled “The Relationship between the Characteristics of Indonesian Millennial Tourists and the Selection of Tour Packages at Tugu Wisata Tour Travel Yogyakarta”, aims to examine the relationship between the characteristics of millennial tourists and the selection of tour packages. This quantitative research investigates two variables: millennial traveler characteristics (X) and tour package selection (Y), using a sample of 80 respondents and data collected through questionnaires. Data analysis used simple linear regression using SPSS 25 and Pearson correlation test for hypothesis testing. The findings show a significant relationship, with a Pearson correlation coefficient (r) of 0.601, exceeding the critical value (tTable) of 0.220, leading to the rejection of Ho and acceptance of Ha. Future research could explore different variables or alternative case studies.