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All Journal Jurnal Studi Komunikasi SANGKEP: Jurnal Kajian Sosial Keagamaan
Zulkarnain Nasution
Universitas Brawijaya
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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ENHANCING SCHOOL REPUTATION THROUGH EFFECTIVE STAKEHOLDER ENGAGEMENT: A Qualitative Analysis at an Integrated Islamic Junior High School in Mojokerto Chusnul Chotimah; Maulina Pia Wulandari; Zulkarnain Nasution
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 2 (2024): The Social and Cultural Impact of Technological Change, Education, and Traditio
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i2.11166

Abstract

This research investigates the pivotal role of stakeholder engagement in shaping the reputation and sustainable growth of an Integrated Islamic Junior High School in Mojokerto. Both internal stakeholders, such as school leadership, teachers, and  administrative staff, along with external stakeholders, including parents and the parents' committee, significantly contribute to advancing the school’s educational, moral, and community objectives. The study aims to identify the roles of these stakeholders and propose a sustainable model for school growth that integrates Islamic values with modern educational practices. Using a qualitative approach, the research incorporates interviews, document analysis, and observations to analyze the dynamics between stakeholders. The findings reveal that internal stakeholders are key to fostering academic and moral development, while external stakeholders play an essential role in advocacy, community involvement, and providing feedback. This collaborative effort strengthens the school’s reputation and supports its mission. The research concludes that stakeholder engagement is essential for maintaining the school’s growth and focus on academic excellence and Islamic values. It recommends formalizing a stakeholder engagement strategy, establishing a code of ethics based on Islamic principles, and continuously adapting the curriculum to balance religious instruction with academic rigor for long-term sustainability.
Evolving human resource dimension in Indonesia's digital public relations landscape Ivan Bimantoro Wachid; Maulina Pia Wulandari; Zulkarnain Nasution
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8267

Abstract

The advancement of technology has transformed the field of public relations in Indonesia, requiring a change in the human resources management to effectively implement digital PR strategies. This study investigates the changing skills and abilities that Indonesian PR professionals require by conducting detailed interviews with five prominent Indonesian public relations practitioners. The results emphasise crucial competencies such as strategic planning, media relations, crisis management, and digital proficiencies. The crucial role of PR associations in directing the future of digital PR through diverse tactics and training programs is also highlighted. This study asserts that the ongoing improvement of digital literacy and strategic abilities is essential. Organisations should establish extensive training programs and cultivate collaborations with professional associations to offer important resources and guarantee competitiveness in the digital era. These endeavours are crucial for promoting and enhancing digital public relations strategies and bolstering organisational communication and reputation in Indonesia.
Co-Authors Chusnul Chotimah Ivan Bimantoro Wachid Maulina Pia Wulandari