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All Journal JURNAL AGRIBISAINS Syntax Idea
Anita Rusianti
Universitas Cenderawasih, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Other

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Analisis Dampak Perusahaan Kelapa Sawit PT. Agriprima Cipta Persada terhadap Kesejahteraan Masyarakat Anita Rusianti; Syamsidar Sinaga
Syntax Idea 253 - 260
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v7i2.12482

Abstract

Viewed from an economic aspect, palm oil can support domestic industries based on palm oil-based products. Apart from that, the development of many economic centers in new regions will support regional development, and ultimately create job opportunities and reduce unemployment. This research uses a quantitative description method, namely a research approach that aims to describe or explain certain phenomena using numerical data and draw conclusions. The aim of this research is to determine the difference between the welfare conditions of the people of Elnggol Jaya Village before and after the establishment of the oil palm plantation company PT. Agriprima Cipta Persada. The conclusion that can be obtained is that based on the results of the sample scoring, the average level of welfare of the people of Elnggol Jaya village before the existence of PT. Aggriprima Cipta Persada was 14.3 points, whereas after the existence of PT. Agriprima Cipta Persada increased the level of community welfare by 21.9 points.
Marketing Analysis of Bird's Chili in Kehiran Village East Sentani District Jayapura Regency La Maga; Anita Rusianti; Lidiah Tereda Iwo; Secilia Vanesa Sepang; Heldo Mariche Waroi; Demas Senik
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24466

Abstract

The length of the marketing channel will determine farmers' profitability, resulting in high marketing margins at the trader level, low prices received by farmers (farmer's share), and high accumulated marketing costs. This also leads to low marketing efficiency. The purpose of this study is to analyze the marketing of cayenne pepper which includes: marketing channels; marketing margin, total margin, and marketing profit; farmer share; and marketing efficiency. This research was conducted in Kehiran Village, East Sentani District, Jayapura Regency. The data used in the study is quantitative data, obtained through interviews with 20 cayenne pepper farmers, 2 respondents with wholesalers, 3 respondents with collectors, and 5 respondents with retailers. Data analysis in this study uses a quantitative descriptive approach. Based on the analysis results, cayenne pepper marketing consists of three marketing channels. Marketing channel III has the highest total margin, because it consists of three marketing institutions: collectors, wholesalers, and retailers. The highest farmer share occurred in marketing channel I, at 63.64%, as farmers sell their harvest directly to retailers. Marketing channels I, II, and III are still considered efficient, with efficiency values ​​<50%. However, the longer the marketing channel, the higher the marketing costs of cayenne pepper in Kehiran Village. In marketing activities, the government should establish a farming cooperative to accommodate farmers' harvests. Furthermore, the cooperative will play a role in distributing agricultural products to retailers in Sentani City. This is done to improve the marketing efficiency of agricultural products, especially cayenne pepper.
Co-Authors Demas Senik Heldo Mariche Waroi La Maga Lidiah Tereda Iwo Secilia Vanesa Sepang Syamsidar Sinaga