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All Journal Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Orbit : Jurnal Ilmu Multidisiplin Nusantara
Novita Wahyu Setyawati
Dosen Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Gaya Hidup, Suasana Cafe dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Dalam Rasa Kopi” di Setu Bekasi Bagas Mulyadi; Novita Wahyu Setyawati; Franciscus Dwikotjo Sri Sumantyo
Orbit: Jurnal Ilmu Multidisiplin Nusantara Vol. 1 No. 3 (2025): Orbit: Jurnal Ilmu Multidisiplin Nusantara
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/orbit.v1i2.123

Abstract

The purpose of this study was to understand the impact of Lifestyle, Cafe Atmosphere, and Service Quality on Purchasing Decisions. This study used a quantitative methodology with a purposive sampling technique. The population in this study were all visitors to the “Dalam Rasa Kopi” cafe, 102 respondents. The results showed that the lifestyle variable had a significant positive effect on purchasing decisions. On the other hand, the cafe atmosphere variable did not show a significant effect on purchasing decisions. In addition, the service quality variable also had a partial positive effect on purchasing decisions.
Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Konsumen Pada Bengkel Kabia Jaya Motor (KJM) Pondok Timur Indah Bekasi Anggi Achmad Akbar; Novita Wahyu Setyawati; Franciscus Dwikotjo Sri Sumantyo
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.114

Abstract

Consumer satisfaction is the comparison between expectations before making a purchase and perceptions of performance after purchase. Consumers are not satisfied when performance falls short of expectations. Consumers will be satisfied if they get the expected performance. If performance exceeds expectations, consumers are even more pleased and satisfied. The purpose of this study was to determine the effect or relationship between the independent variables, namely service quality and trust, on the dependent variable, namely consumer satisfaction at the Kabia Jaya Motor (KJM) workshop in Pondok Timur Indah, Bekasi, either partially or simultaneously. Sampling was done using purposive sampling, using the Lameshow formula, and a sample of 100 respondents was obtained. The results showed that the service quality and trust variables have a positive and significant effect on customer satisfaction, either partially or simultaneously.
Pengaruh Brand Image, Program Gratis Ongkir dan Variasi Produk terhadap Keputusan Pembelian Produk Wardah Everyday BB Cream di Marketplace Shopee Alma Khairani; Novita Wahyu Setyawati; Fransiscus Dwikotjo Sri Sumantyo
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.122

Abstract

This study aims to determine the effect of brand image (X1), free shipping program (X2), and product variety (X3) on purchasing decisions for Wardah Everyday BB Cream products on the Shopee marketplace. The research method used in this study is quantitative. The sampling technique used to take samples in this study was non-probability sampling. The researcher used a purposive sampling technique. The population in this study were all students of the Management Department of the University of Bhayangkara Jakarta Raya in 2021. The sample in this study consisted of 114 respondents obtained by distributing questionnaires via Google Form. Data analysis used multiple linear analysis with the help of SPSS version 25. The population in this study were all students of the Management Department of the University of Bhayangkara Jakarta Raya in 2021. The sample in this study amounted to 114 respondents obtained by distributing questionnaires via Google Form. Data analysis used multiple linear analysis with the help of SPSS version 25. The results showed that the Brand Image variable had a positive and significant effect on Purchasing Decisions. The Free Shipping Program variable has a positive and significant effect on Purchasing Decisions and the Product Variation variable has a positive and significant effect on Purchasing Decisions. Then that there is a positive and significant influence between the independent variables in the form of Brand Image, Free Shipping Program, and Product Variation on Purchasing Decisions simultaneously.
Co-Authors Alma Khairani Anggi Achmad Akbar Bagas Mulyadi Franciscus Dwikotjo Sri Sumantyo Fransiscus Dwikotjo Sri Sumantyo