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All Journal Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Siber Nusantara of Economic and Finance Review (SNEFR)
Neng Siti Komariah
Universitas Bhayangkara Jakarta Raya, Bekasi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Testimoni Desain Produk dan Harga Terhadap Minat Beli Smartphone Android Infinix di Shopee (Studi Kasus Perumahan Griya Asri 2 Kabupaten Bekasi) Muhammad Elzan Musyafa; Hadita Hadita; Neng Siti Komariah; Novita Wahyu Setyawati; Jumawan Jumawan
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.119

Abstract

This study aims to analyze the influence of testimonials, product design, and price on the purchase intention of Infinix smartphones on Shopee, focusing on consumers in Griya Asri 2 Housing, Bekasi Regency. The research method used is quantitative with a descriptive and verification approach. Data collection techniques are carried out through a survey with a questionnaire on samples selected using the random sampling method. Data analysis uses multiple linear regression to test the relationship between independent variables (testimonials, product design, and price) with the dependent variable (purchase intention). The results of the study show that testimonials have a significant influence on purchase intention, where positive reviews from previous consumers can increase product credibility. Attractive and functional product design also contributes to increasing consumer appeal to Infinix products. In addition, competitive prices are a major factor in purchasing decisions, where consumers tend to choose products with values that match the price offered. Simultaneously, these three variables have a significant influence on consumer purchase intention, indicating that the combination of testimonials, product design, and price can create a more effective marketing strategy in increasing sales of Infinix smartphones on Shopee.
Analisis Keputusan Pembelian Produk Hijab Sattka Basic Di Tiktokshop: Pengaruh Online Customer Review, Kualitas Produk, Dan Brand Image Rini Astriyani; Hadita Hadita; Neng Siti Komariah
Siber Nusantara of Economic and Finance Review Vol. 2 No. 2 (2026): Siber Nusantara of Economic and Finance Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v2i2.949

Abstract

Riset ini diarahkan untuk membedah dampak online customer review serta kualitas produk pada keputusan pembelian dengan menempatkan brand image sebagai variabel intervening pada produk hijab sattka basic di platform tiktokshop. Pendekatan kuantitatif melalui metode survei diterapkan dalam studi ini. Sebanyak 170 responden dilibatkan sebagai sampel, yang terdiri dari konsumen hijab sattka basic dengan kriteria pernah melakukan transaksi lebih dari satu kali serta aktif berinteraksi di tiktok. Prosedur penentuan subjek penelitian mengandalkan teknik purposive sampling. Pemrosesan data dilakukan dengan menerapkan model SEM berbasis PLS. Temuan empiris mengonfirmasi bahwasanya online customer review dan kualitas produk memberikan dampak baik serta subtansial pada brand image. Di sisi lain, online customer review, kualitas produk, serta brand image terbukti berdampak baik dan subtansial pada keputusan pembelian. Peran brand image terkonfirmasi efektif sebagai mediator atas dampak online customer review dan kualitas produk pada keputusan pembelian. Hasil ini mengindikasikan bahwasanya ulasan pelanggan serta kualitas produk mampu memperkuat citra merek sekaligus mendorong keputusan pembelian konsumen pada platform digital.
Co-Authors Hadita Hadita Jumawan, Jumawan Muhammad Elzan Musyafa Novita Wahyu Setyawati Rini Astriyani