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All Journal Buletin Studi Ekonomi
Desi Setianingrum
Fakultas Ekonomi dan Bisnis, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
Economics, Econometrics & Finance

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Bahasa InTHE EFFECT OF GREEN ACCOUNTING KNOWLEDGE, ENVIRONMENTAL AWARENESS AND GREEN MARKETING ON SUSTAINABLE CONSUMPTIONggris Desi Setianingrum; Ratna Candra Sari
Buletin Studi Ekonomi VOLUME.29.NO.02.TAHUN.2024
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2024.v29.i02.p10

Abstract

This study aims to determine the effect of (1) green accounting knowledge on sustainable consumption, (2) environmental awareness on sustainable consumption, and (3) green marketing on sustainable consumption. This study uses quantitative research. Its population comprises accounting students at Universitas Negeri Yogyakarta (UNY). The convenience sampling method is used to obtain 196 respondents. The data analysis technique used to test the hypotheses is multiple linear regression. The results of this study indicate that: (1) green accounting knowledge has a positive effect on the sustainable consumption of accounting students at UNY, indicated by a significance value of 0.000 < 0.05; (2) environmental awareness has a negative effect on the sustainable consumption of accounting students at UNY, indicated by a significance value of 1.161 > 0.05; and (3) green marketing has a positive effect on the sustainable consumption of accounting students at UNY, indicated by a significance value 0.000 < 0.05.
Co-Authors Ratna Candra Sari