Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
I Wayan Agus Arimbawa
Economics, and Policy, Seoul National University, South Korea
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FACTOR INFLUENCING GEN Z’S WILLINGNESS TO PAY FOR EVs: CLEAN ENERGY POLICIES IN MATARAM CITY Dinda Devianur; Muhammad Bai'ul Hak; I Wayan Agus Arimbawa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.02.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i02.p03

Abstract

Addressing climate change and promoting sustainable transportation, the use of electric vehicles (EVs) is considered an important step, especially in urban areas such as Mataram City. Conducting survey of 588 respondents for their technological prowess and environmental consciousness, investigates the factors influencing Generation Z's willingness to pay (WTP) for EVs and supporting policies. It looks at how socioeconomic status, technology use, environmental awareness, and mode of transportation affect WTP and intention to use using structural equation modeling (SEM). The findings support the Theory of Planned Behavior (TPB) by demonstrating that interest and WTP are significantly influenced by the mode of transportation and environmental awareness. In line with the Unified Theory of Acceptance and Use of Technology (UTAUT), technology use and socioeconomic status highlight the importance of environmental awareness while having less direct effects. Policies like tax breaks and subsidies for EV purchase. These findings can be supported by policies like tax breaks, subsidies for EV purchases, and investments in EV charging infrastructure. These observations help legislators encourage the use of EVs and sustainable urban growth.
Co-Authors Dinda Devianur Muhammad Bai'ul Hak