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All Journal Jurnal Nirta: Studi Inovasi Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Alya Rusana Pane
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Approaches And Strategies For Long-Term Adaptability At Jnt Company Matahari Raya Medan Branch Alya Rusana Pane; Amanda Syahfitri; Hari Adrian Tarigan; Najamuddin Sinuhaji; Resa Kania Br Tarigan; Tety Januarti
Jurnal Sosial Sains dan Komunikasi Vol. 3 No. 01 (2024): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v3i01.625

Abstract

This study aims to examine the impact of operational adaptability strategies on customer satisfaction at JNT Matahari Raya Medan, considering the growing demand for fast and reliable logistics services. Using a quantitative approach, data were collected through survey involving employees and customers, utilizing questionnaire that measure adaptability strategy indicators such as employee training, delivery efficiency, technology adoption, and service innovation. The results indicate a significant relationship between operational adaptability strategies and customer satisfaction levels. Delivery efficiency and clear tracking information was found to play a substantial role in enhancing customer satisfaction, while innovation and the abilities to adapt to changing customer needs also contributed to strengthening customer loyalty. Consequently, JNT Matahari Raya Medan is encouraged to continue developing more optimal adaptability strategies to maintain customer satisfaction and loyalty amid increasing competition.
PENDEKATAN ANALITIS TERHADAP IDENTIFIKASI PENYEBAB MASALAH DAN PERUMUSAN SOLUSI STRATEGIS DALAM PENGAMBILAN KEPUTUSAN BISNIS: STUDI KASUS PADA UMKM MUSAFIR COFFEE Nabila Azhari; Alya Rusana Pane; Resa Kania br Tarigan; Elfrika Suka Indah BR Ginting; Amanda Syahfitri; Noni Ardian
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

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Abstract

Pendekatan analitis dalam mengidentifikasi penyebab masalah dan merumuskan solusi strategis untuk pengambilan keputusan di UMKM Coffee, khususnya studi kasus Musafir Coffee di Medan. Menggunakan metode kualitatif yang meliputi observasi langsung, wawancara, dan analisis SWOT, penelitian ini menyoroti proses pengambilan keputusan, tantangan lingkungan bisnis, serta strategi yang diterapkan untuk bersaing di pasar. Hasil penelitian menunjukkan bahwa keberhasilan Musafir Coffee didukung oleh pendekatan sistematis dalam memanfaatkan peluang pasar mahasiswa, inovasi harga, dan promosi yang efektif. Penelitian ini menegaskan pentingnya analisis internal-eksternal dan proses pengambilan keputusan yang tepat dalam mendukung keberlangsungan dan pertumbuhan UMKM di tengah persaingan yang ketat
Co-Authors Amanda Syahfitri Elfrika Suka Indah Br Ginting Hari Adrian Tarigan Nabila Azhari Najamuddin Sinuhaji Noni Ardian Resa Kania Br Tarigan Tety Januarti